What are the brainstorming rules for a productive and inclusive ideation session?
Brainstorming is a popular and effective technique for generating creative and diverse ideas for solving problems. However, not all brainstorming sessions are equally productive and inclusive. Some common pitfalls that can hinder the quality and quantity of ideas are groupthink, evaluation apprehension, social loafing, and cognitive biases. To avoid these issues and foster a positive and collaborative ideation environment, you need to follow some basic brainstorming rules. Here are some of the most important ones: