What are the best ways to use YouTube for behind-the-scenes content and film product promotion?

1 Why behind-the-scenes content matters

Behind-the-scenes content is any type of content that reveals the process, the people, and the passion behind your film project. It can include interviews, bloopers, tutorials, sneak peeks, and more. Behind-the-scenes content can help you create a loyal fan base, generate buzz, and increase engagement. It can also showcase your skills, your vision, and your personality as a filmmaker. Behind-the-scenes content can also provide valuable feedback, insights, and inspiration for your future projects.

2 How to plan your behind-the-scenes content

Before you start filming your behind-the-scenes content, you need to have a clear plan and strategy. You need to consider your target audience, your objectives, your resources, and your schedule. You also need to decide what type of behind-the-scenes content you want to create, how often you want to post, and what tone and style you want to use. You can use tools like Google Trends, YouTube Analytics, and Keyword Planner to research what topics, keywords, and formats are popular and relevant for your niche.

4 How to optimize your behind-the-scenes content

Optimizing your behind-the-scenes content means making it easy to find, watch, and share on YouTube. You need to pay attention to your titles, descriptions, tags, thumbnails, and playlists. You need to use keywords, hashtags, and phrases that are relevant and catchy for your behind-the-scenes content. You also need to use images, colors, and fonts that are eye-catching and consistent for your thumbnails. You also need to organize your behind-the-scenes content into playlists that are logical and thematic.

5 How to promote your behind-the-scenes content

Promoting your behind-the-scenes content means spreading the word and driving traffic to your YouTube channel. You need to use social media, email, blogs, podcasts, and other platforms to share your behind-the-scenes content with your existing and potential fans. You need to use compelling and enticing messages, calls to action, and incentives to encourage your audience to watch and subscribe to your behind-the-scenes content. You also need to engage with your audience by responding to comments, questions, and feedback.

6 How to link your behind-the-scenes content to your film product

Linking your behind-the-scenes content to your film product means creating a connection and a transition between your process and your outcome. You need to use your behind-the-scenes content to tease, reveal, and explain your film product. You need to use your behind-the-scenes content to build anticipation, curiosity, and excitement for your film product. You also need to use your behind-the-scenes content to provide context, background, and meaning for your film product.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?