What are the best ways to use user-generated content in live streaming?

1 Encourage participation

One of the main benefits of live streaming is that it allows you to interact with your audience in real time. You can encourage your viewers to participate in your live stream by asking them questions, inviting them to share their opinions, feedback, or stories, or creating polls, quizzes, or contests. You can also use hashtags, keywords, or challenges to prompt your viewers to create and share their own content related to your live stream topic or theme. For example, if you are live streaming a cooking show, you can ask your viewers to share their own recipes, photos, or videos of their dishes using a specific hashtag. This way, you can create a sense of community and engagement among your viewers and showcase their UGC on your live stream.

2 Repurpose content

Another way to use UGC in live streaming is to repurpose the content that your viewers create or share before, during, or after your live stream. You can use UGC as a source of inspiration, information, or entertainment for your live stream content. For example, you can use UGC to create a slideshow, a video montage, a collage, or a testimonial that highlights the best or most relevant UGC from your viewers. You can also use UGC to create a follow-up or a recap of your live stream, or to tease or promote your next live stream. By repurposing UGC, you can show your appreciation and recognition for your viewers and their contributions, as well as increase the value and variety of your live stream content.

3 Collaborate with influencers

A third way to use UGC in live streaming is to collaborate with influencers or creators who have a large or loyal following in your niche or industry. Influencers or creators can help you reach a wider or more targeted audience, as well as generate more UGC for your live stream. You can invite influencers or creators to join your live stream as guests, co-hosts, or partners, and ask them to create and share their own content related to your live stream topic or theme. You can also ask them to encourage their followers or fans to tune in to your live stream and create and share their own UGC using a specific hashtag, keyword, or challenge. By collaborating with influencers or creators, you can leverage their authority and credibility, as well as their UGC, to boost your live stream visibility and engagement.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?