What are the best ways to use social proof to increase mobile game downloads?

2 Highlight social proof numbers

Another way to use social proof is to highlight the numbers that demonstrate your game's success and popularity. For example, you can show how many downloads, players, views, likes, shares, or comments your game has on the app store, your website, or your social media channels. These numbers can create a sense of FOMO (fear of missing out) and curiosity among potential players, as they suggest that your game is worth trying and joining. To increase your social proof numbers, you can use various strategies, such as creating viral content, launching referral programs, running contests or giveaways, or partnering with influencers or celebrities.

4 Leverage social media platforms

Social media platforms are ideal channels to use social proof, as they allow you to reach and engage with a large and diverse audience of potential and existing players. You can use social media platforms to showcase your ratings and reviews, highlight your social proof numbers, and feature your UGC. You can also use social media platforms to create and join conversations about your game, answer questions, solicit feedback, and provide support. Additionally, you can use social media platforms to collaborate with other game developers, influencers, or media outlets, who can endorse or promote your game to their followers.

5 Implement social features in your game

Finally, you can use social proof by implementing social features in your game, such as leaderboards, achievements, badges, chat, or multiplayer modes. Social features can enhance your game's appeal, fun, and replay value, as they allow your players to compete, cooperate, communicate, and compare with other players. Social features can also motivate your players to play more, improve their skills, and invite their friends to join your game. To implement social features, you can use various tools and platforms, such as Firebase, Game Center, or Facebook SDK, that can help you integrate and manage social elements in your game.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?