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What are the best ways to use public speaking to reinforce your company's values and culture?

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Public speaking is not only a skill for external audiences, but also a powerful tool for internal communications. When you speak to your employees, you have the opportunity to reinforce your company's values and culture, and inspire them to align their actions with your vision. In this article, we will explore some of the best ways to use public speaking to achieve these goals.

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1 Share your stories

One of the most effective ways to communicate your company's values and culture is to share stories that illustrate them. Stories are memorable, engaging, and emotional, and they can help your employees connect with your message on a deeper level. For example, you can share stories of how your company was founded, how you overcame challenges, how you celebrated successes, or how you made a positive impact on your customers or community. Stories can also showcase your company's personality, tone, and style, and give your employees a sense of belonging and pride.

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2 Use metaphors and analogies

Another way to reinforce your company's values and culture is to use metaphors and analogies that relate them to familiar concepts or experiences. Metaphors and analogies can help your employees understand your message better, and make it more vivid and memorable. For example, you can compare your company to a sports team, a family, a garden, or a machine, and explain how each element or role contributes to the whole. Metaphors and analogies can also help you create a common language and vision for your company, and foster a sense of identity and purpose.

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3 Involve your audience

A third way to reinforce your company's values and culture is to involve your audience in your public speaking. Instead of just delivering a one-way monologue, you can make your public speaking more interactive and participatory, and encourage your employees to share their opinions, feedback, questions, or stories. For example, you can use polls, quizzes, surveys, games, or exercises to engage your audience, or invite them to ask or answer questions, or share their own experiences or examples. Involving your audience can help you create a dialogue and a rapport with them, and show them that you value their input and perspective.

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José Manuel Velasco Guardado

Formador y coach de líderes
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Es fundamental involucrar a la audiencia, de tal forma que las personas de una empresa se sientan coprotagonistas de la historia que tal entidad está escribiendo con sus hechos. Una historia que tiene que tener un pasado anclado en valores, un presente de hechos que puedan ser acreditados y un futuro que anticipe un final feliz. Las mejores historias son aquellas que todos podemos hacer nuestras.

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4 Provide recognition and appreciation

A fourth way to reinforce your company's values and culture is to provide recognition and appreciation to your employees through your public speaking. Recognition and appreciation are powerful motivators and morale boosters, and they can help your employees feel valued, respected, and rewarded for their work. For example, you can use your public speaking to acknowledge and celebrate your employees' achievements, contributions, skills, or talents, or to thank them for their dedication, loyalty, or support. Providing recognition and appreciation can help you build trust and loyalty with your employees, and foster a culture of gratitude and recognition.

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Débora Ninin

Marketing e Branding
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Um erro que vejo as empresas cometendo é achar que est?o reconhecendo por valores ao dizer: "fulano, você é uma referência no valor x", sem explicar para a pessoa, tampouco para o restante dos colaboradores, quais os comportamentos dessa pessoa que est?o ligados ao valor. Dessa maneira, você cria mais confus?o sobre a sua cultura do que um refor?o positivo. Mais do que o nome que damos aos valores, precisam divulgar quais s?o os comportamentos que esse valor representa para que todos possam "copiar".

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5 Model your values and culture

A fifth way to reinforce your company's values and culture is to model them through your public speaking. Your public speaking is not only a way to convey your message, but also a way to demonstrate your behavior, attitude, and character. Your employees will look up to you as a leader and a role model, and they will follow your example. For example, you can model your values and culture by being authentic, transparent, respectful, enthusiastic, or humble, or by showing empathy, curiosity, creativity, or courage. Modeling your values and culture can help you establish your credibility and authority, and influence your employees' actions and attitudes.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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John Mielke

Effective communicator with experience in both the private and public sectors
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There are numerous clubs and service groups throughout your community looking for speakers to supplement weekly or monthly meetings. Use partners within your organization to establish the connection.

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Débora Ninin

Marketing e Branding
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Incentive que os colaboradores se reconhe?am por valores. Essa é uma forma de deixar todos os colaboradores atentos / ligados aos comportamentos esperados pela organiza??o uns nos outros e também viver mais os valores para serem reconhecidos. Para comunicar isso, uma sugest?o é abrir espa?o para esse reconhecimento em alguma reuni?o, por exemplo.

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What are the best ways to use public speaking to reinforce your company's values and culture?

1

2

3

4

5

6

1 Share your stories

2 Use metaphors and analogies

3 Involve your audience

4 Provide recognition and appreciation

5 Model your values and culture

6 Here’s what else to consider

Internal Communications

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What are the best ways to use public speaking to reinforce your company's values and culture?

1

2

3

4

5

6

1 Share your stories

2 Use metaphors and analogies

3 Involve your audience

4 Provide recognition and appreciation

5 Model your values and culture

6 Here’s what else to consider

Internal Communications

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