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What are the best ways to use interactive displays and hands-on experiences to increase sales?

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Interactive displays and hands-on experiences are powerful ways to attract customers, engage them with your products, and persuade them to buy. They can create memorable impressions, stimulate curiosity, and encourage interaction. But how can you use them effectively to increase sales? In this article, you will learn some best practices and tips to design and implement interactive displays and hands-on experiences that boost your merchandising results.

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Muhammad Shoaib

Head of Sales (Morinaga Milk) at UDL Distribution (pvt) Limited

1 Understand your audience

Before you create any interactive display or hands-on experience, you need to know who your target customers are, what they want, and how they behave. You need to research their demographics, preferences, needs, pain points, and shopping habits. This will help you tailor your interactive elements to their interests, motivations, and expectations. For example, if your audience is young and tech-savvy, you might use digital touchscreens, QR codes, or augmented reality to enhance their experience. If your audience is more mature and values quality, you might use tactile materials, product samples, or demonstrations to showcase your features and benefits.

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Muhammad Shoaib

Head of Sales (Morinaga Milk) at UDL Distribution (pvt) Limited
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Using interactive displays and hands-on experiences can significantly enhance the customer experience and contribute to increased sales. Here are some effective ways to leverage these strategies: Product Demonstrations: Interactive Kiosks: Virtual Try-Ons: Touchscreen Displays: Interactive Workshops or Classes: Customization Stations: Gamification: Live Demonstrations and Tastings: Interactive Displays in Physical Stores: User-Generated Content Displays: Interactive Social Media Walls: Feedback Stations: Dynamic Pricing Displays: By incorporating these strategies, businesses can create a more engaging and personalized shopping experience, ultimately leading to increased sales and customer satisfaction.

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2 Choose your objectives

Next, you need to define what you want to achieve with your interactive display or hands-on experience. You need to set clear and measurable goals that align with your overall merchandising strategy and marketing mix. For example, you might want to increase brand awareness, generate leads, educate customers, cross-sell or upsell products, or drive conversions. Depending on your objectives, you will choose different types of interactive elements, content, and calls to action. For example, if you want to educate customers, you might use informative videos, quizzes, or brochures. If you want to drive conversions, you might use coupons, discounts, or free trials.

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Sissy Cerqueira

Criando o Estúdio GAMA
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Sempre legal achar alguma forma de metrificar a a??o do cliente para entender se o objetivo foi bem sucedido. Exemplo: se a ideia é educar os clientes com os vídeos, ter no final uma pergunta simples sobre o que foi dito com vídeo, a quantidade de respostas a essa pergunta significa a quantidade de pessoas que prestaram aten??o ao video e se interessaram pela intera??o

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3 Design your layout

Once you have your audience and objectives in mind, you need to design your interactive display or hands-on experience in a way that attracts attention, creates interest, and invites action. You need to consider the location, size, shape, color, lighting, and signage of your interactive elements. You also need to consider the flow, spacing, and accessibility of your display or experience. You want to make sure that your interactive elements are visible, appealing, and easy to use. You also want to make sure that they complement your other merchandising elements, such as your product assortment, pricing, and packaging.

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4 Test and refine

Finally, you need to test and refine your interactive display or hands-on experience to ensure that it works well and delivers the desired results. You need to monitor and measure the performance of your interactive elements, such as the number of visitors, dwell time, engagement rate, feedback, and sales. You also need to collect and analyze customer data, such as their behavior, preferences, satisfaction, and loyalty. You want to identify what works well and what needs improvement. You also want to optimize your interactive elements based on customer feedback and insights. You can use tools such as surveys, interviews, focus groups, or analytics to gather and evaluate customer data.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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奥哈钱德拉巴努

顾问 - 品牌 |业务发展
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#Sephora, where interactive experiences lead to higher engagement and informed purchasing decisions, resulting in improved sales figures. ?? #Sephora has exceeded the Q4 budgets?? So, ???To increase sales, interactive displays and hands-on experiences are key. ???Set up live demonstrations to show the products’ value, and create try-before-you-buy stations for customers to test items like electronics or beauty products. ???Install interactive touch screens that offer detailed product information and customer reviews, and utilize augmented reality to help customers visualize products in their own space. ???Additionally, conduct workshops where customers can learn how to use the products effectively.

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Sissy Cerqueira

Criando o Estúdio GAMA
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é mais interessante construir uma campanha que sempre converse com diferentes canais da marca, o que está sendo dito e comunicado no display, tem que ser comunicado também nas redes sociais! Além disso pode haver um complemento de intera??es, exemplo ao colocar a camera apontada para o display aparece uma roleta de sorteio com descontos para ganhar na hora se compartilhar um story marcando a marca. é o display puxando uma intera??o online e a intera??o garantindo uma compra no trade.

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What are the best ways to use interactive displays and hands-on experiences to increase sales?

1

2

3

4

5

1 Understand your audience

2 Choose your objectives

3 Design your layout

4 Test and refine

5 Here’s what else to consider

Merchandising

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What are the best ways to use interactive displays and hands-on experiences to increase sales?

1

2

3

4

5

1 Understand your audience

2 Choose your objectives

3 Design your layout

4 Test and refine

5 Here’s what else to consider

Merchandising

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