What are the best ways to use humor and emotion in your content for maximum impact and memorability?

If someone is telling you humor and emotions are different, run. If they say you can't be humorous because you're "too corporate" or you're a B2B company, run. I'm not saying you NEED to be funny to win, but it pulls on some strong emotions like amusement and enjoyment. And when I say "it pulls" I mean the memories made from amusement and enjoyment (after witnessing humor) are VERY strong memories. So if those memories are connected to your brand, you're doing marketing's #1 job very well.

Humour and emotions are completely different topics to tackle. Humour has its strategy and benefits, so does Emotions, although sometimes they serve the same purpose Humour is often used to feel closer to your audience, connect with them… However, when it comes to emotions, there are many things you can leverage: Fear to trigger a response Happiness to associate your brand with joy Sadness to position your product as a solution (and much more!)

Conocer a la audiencia es fundamental. El briefing con el cliente para saber qué tipo de público habrá en el evento es esencial. En función de la edad, del perfil profesional, del número de asistentes, de si están voluntariamente o van a verte por obligación…todo eso hará que puedas cortar el traje a medida. Y, por supuesto, adaptar el lenguaje y la manera de dirigirte a ellos. El humor es un gran conector pero hay que saber dosificarlo.

Witty content can be tricky but have more chances to go viral as compare to our montone corporate content. If you know your audience and your research game is solid. you know where to use emotions and think of crazy puntch lines than blend a perfect balance of emotion and humour to conquer your audience.

Post things that are relevant to your audience. So, for my audience, the humour, frustration and comedy that come from being disabled. While there are downsides, we must all be positive and think of ways to move forward.

As a corporate you can not be overly humorous and a as a fun brand, you need to always leverage humour. But beware, humour comes with its own set of rules, make sure yours doesn’t disrespect, doesn’t hurt and doesn’t go overboard.

An effective use of humour in your communication isn't getting your audience to laugh out loud. A smile is enough. A smile is engagement - you've got their attention. Now use it wisely.

Humour must be relevant and not overdone. As mentioned, with the disability community, we all have downsides, such as work and employment, but naming specific employees has not seemed to have worked. Ensure specific details go alongside your comments to ensure you're backed up.

The right type and level of humor is an effective tool that can enhance impact and memorability in content creation. Self-deprecation can create relatability, by showcasing humility and authenticity. Wit, clever and humorous observations, can captivate an audience's intellect, leaving a memorable impression. Sarcasm, when used with good judgement, Sarcasm can add a sharp, ironic edge to content, sparking intrigue and engagement. Parody, by playfully mimicking familiar styles or content, not only entertains but also cleverly comments on the source material, creating a memorable experience. The key is to understand the audience's sensibilities, ensuring that the chosen humor aligns with their tastes and resonates effectively.

It is a given that we don’t only consume content from our field of expertise alone. Haven said this, knowing the right type of humor and the level, can help give your content a balance that not only ignites the interest of your audience but also helps retain their attention as they engage. Sharing valuable content in a dynamic style that captures a moderate sense of humor can take away the feeling of mental stress and scroll fatigue as the reader keeps a calm demeanor throughout. At the end, even when it isn’t so related to an individual’s field of expertise, one can share it with others who they know would need it.

Emotions feel real when some of the above conditions are satisfied: - situation needs to be relatable - common plot - a vivid discription of the scene - larger than life portayal of certain scenes

I try to relate these to personal experiences that may also be relevant to other people who have similar types of disabilities, e.g. aphasia, epilepsy, and speech and language struggles. These ensure that people viewing the posts can feel involved and relate to how it makes them feel on a day-to-day basis.

Using the right emotions in content is a powerful tool. Joyful content can evoke happiness and positivity, leaving a lasting impression. Addressing challenges with empathy and understanding can resonate with the struggles, creating a sense of connection and relatability. Similarly, content that taps into shared aspirations can inspire and motivate, creating a positive association with the brand or message. By choosing the appropriate emotional tone and understanding the nuances of the audience's emotional landscape, you can create an experience that goes beyond the immediate engagement.

Dickens decía que no hay nada tan irresistiblemente contagioso como la risa y el buen humor, y tenía toda la razón... porque al final, las emociones son una gran herramienta para conectar con quienes nos escuchan o ven. Utilizar historias y anécdotas en las intervenciones públicas nos garantizará que lo que contemos perdure en el recuerdo, y si es con una sonrisa, mucho mejor! Eso sí, cuidemos el equilibrio entre humor, emociones y razón para mantener la profesionalidad ;)

Sin emoción no hay conexión, esto es un dogma innegociable de la neurociencia. Si algo te emociona lo vas a recordar: haz reír a tu público, haz que llore, haz que sienta !! Así y solo así tu intervención será memorable

Try to backup your posts to ensure they are accurate and relevant to other people. This closes the gap between any confusion and anything that may be fake. Personal images or videos can help a lot with this with external links.

Creating effective and credible content involves a delicate balance between humor and emotion on one side and logic and facts on the other. While humor and emotion engage the audience on a personal and relatable level, providing solid logic and factual support ensures the substance and credibility of your message. The integration of well-researched facts, statistics, or logical reasoning adds depth to your content, enhancing its persuasiveness and trustworthiness. This harmonious blend caters to both the rational and emotional facets of your audience, making your content not only enjoyable but also convincing and impactful.

It’s really important to gauge people’s reactions to your humorous content and analyze it vis-a-vis your goals. Are they aligned? Are you achieving your goals? Content without purpose does not add value to your brand positioning.

Look back over some of your previous posts, as well as engage with your audience to ensure it's what they are looking for. There may be some previous posts that were highly successful and some that weren't. Reaching out to those who liked the successful one and find out exactly why they liked it and why it's relevant to them. That is the way to find your accurate way forward.

Regularly analyze your data and adapt your approach based on what yields the most positive results. This iterative process ensures that your content continually evolves to maximize its impact and effectiveness.