What are the best ways to use emotional intelligence in your product demo?

Not everyone in your audience is the same. If you're presenting to a group, identify your champions before your demo. Think: who will support your product once the presentation is over? When I presented a new financial solution to a F500 client, I identified my champions before "demo-time", in shorter, casual conversations. These team members spoke up during my demo to give support, and later, they helped with adoption. Identifying your champions can help create consensus, leading to a smoother demo.

If you know your audience, or allow the audience to know you better in the first phase of the presentation, you set the stage for them to be more acceptive to the content. In my experience, the younger crowd prefers 'edutainment', and the professional crowd prefers thought leadership and a more credible approach. If you can identify which approach work or able to alternate between these two styles, naturally there will be attention and synergy between the presenter and the audience.

Here's why knowing your audience is so important: - It allows you to focus on the benefits that matter most to them. By understanding their pain points, you can show them how your product can solve their specific problems and make their lives easier. - It helps you build trust and rapport. When you demonstrate that you understand their needs, you're more likely to gain their trust and attention. This makes it easier to connect with them on an emotional level. - It enables you to anticipate their objections and concerns. By knowing what they might be thinking or feeling, you can be prepared to address their concerns head-on. This shows that you're not just trying to sell them something, but that you genuinely care about their success.

When it comes to emotions, then immediately the subconscious mind comes into play. To make a demo with keeping EI in mind we need to use data given by Consumers. That data itself can tell us what they think and what their behaviour is. Generally companies have such data, in case they don't have they should ask for it, in order to make better presentations. For example we can ask questions about their Emotions, 1) What makes you happy? 2) What type of colour makes you happy ? 3) What colour do you find irritating? Something like these questions and then incorporate things in presentation accordingly.

Knowing your audience without actually being in their presence is difficult at times and research based on this understanding is purely theoretical. I think learning your audience is good for a framework, however, gauging them in real time will allow you to adapt and understand who they are and met when where they are. Practice across various audiences is what allows you to become more agile. Collaborative efforts on both ends make it easier to get to “know” people.

You want customers to be engaged with the product - so be engaging. You want your customers to trust your product claims - so show your own conviction that the product is amazing. Over the top presentations aren't necessary. Aim for sincerely passionate.

Your energy and enthusiasm plays a vital role. This entire field is all about energy game. The more energy you give the more you will receive. It helps you in coming across as a confident individual also.

Confidence is extremely important with demonstrating anything. You probably wouldn’t trust the dentist who didn’t have surety if you needed a tooth extracted. Honesty is equally as important. When demonstrating a product, confidence in your know how, and honesty where there are gaps will take you a very long way with anyone hit especially customers.

Moreover, weaving a narrative around your product creates an emotional connection with your audience. Sharing success stories or illustrating real-world scenarios adds depth to your demonstration, making the benefits tangible and relatable. Infusing passion and enthusiasm into your presentation not only captures attention but also instills confidence in your product's potential. A genuine belief in your offering can be contagious, fostering a positive impression that goes beyond features and benefits, leaving a lasting impact on your audience.

Transmite pasión por tu producto. La energía positiva y la seguridad en ti mismo/a son contagiosas y pueden generar un impacto duradero en tu audiencia.

I want to acknowledge that this can be really difficult to do if you aren't demonstrating to highly qualified leads. There are cases where you may have to demo to a cold lead and you can't express understanding of a perspective you don't have yet. In that case, it's best to have some general industry trends in your back pocket to gauge their interest against - otherwise you'll end up showing them everything and desperately hoping something sticks. If you're in a competitive deal against a similar product, demonstrating empathy during a demo can be a deciding factor in who the prospect decides to work with. People want to know that the company is empathetic toward their customers and users.

Escucha activamente a tu audiencia durante la presentación. Demuestra interés genuino en sus opiniones y preocupaciones. Esto no solo fortalece la conexión emocional, sino que también te proporciona información valiosa para adaptar tu presentación sobre la marcha.

All the clients signals are very important. verbal non verbal communication is also important. Getting touch with reactions of all related audiences is very important .

All signals that the clients give are important. Learn more about body language / visual signs that people give. You can cleverly influence if you are sure or how the client is thinking and feeling by reacting to their body language signals. Behaviour is the key. So much of what you do in a presentation is about the tone, the movement, the reflection, the offering of a solution to some of their problems. Get feedback from clients, then validate that feedback and go on to offer potential solutions that allay feedback issues. Adapting and reflecting as you go.

Observa las reacciones de tu audiencia y ajusta tu enfoque según sea necesario. Estar abierto/a a la retroalimentación te permite adaptarte rápidamente y abordar las preocupaciones o preguntas que surjan durante la presentación.

Yes, there might be negative as well as positive approach towards asking you questions about your product! You might be poked, or mocked for your answers but patience is the key! You're not here to get into any debate, you must have to be aggressive for your product but your answers must show positive approach for them. Never make them dissatisfied, just be clear that yes, it might be true we can have flaws but with our collaboration we will improve and will can provide a mutual growth!

I like to start with an invitation to clients to provide feedback and ask questions throughout our time together so that we are all responsible for making sure the content we cover is a valuable use of our time. If I validate my audience's goals prior to a demo, I can prepare mini demos that demonstrate how my product solves for their specific issues. I can plan to pause between each and do a pulse check to see what is resonating with them and if there are any questions.. If ever I don't know an answer, I NEVER fake it, but write it down and let them know I'll look into it and follow up later. Obviously, make sure you actually follow up afterward.

En mi experiencia, hay que ser neutrales y objetivos, no inducir o viciar a tu público a que reaccione como esperas, si no es lo esperado, indaga más, es probable que encuentres más soluciones a que si te apegas a que tu solución es la mejor.

Anticipa posibles objeciones y prepárate para abordarlas con calma y empatía. Reconoce las emociones detrás de estas objeciones y aborda esas preocupaciones de manera sensible y constructiva.

This is the perfect time to dig into those objections or emotions that come up. They are flags for you to go deeper into the issue and really make the customer feed heard and understood. Make sure to reflect back what they have said so they know you have understood them.

Know that different stakeholders will have conflicting motivations and opinions. Change is hard for most and will often elicit an emotional response. You will frequently encounter naysayers and it's important to never take it personally. If possible, get insight on what their resistance is so you can be sensitive to it while providing objections. Acknowledge their concerns are valid when you provide your evidence for the objection. (E.g., they don't want to change due to associated overhead - you provide resources to reduce the impact and cost of change; they feel like their job is threatened - you reassure them that they will become more effective at their job; etc.)

The client invested time looking for solutions by attending. Getting to the next stage is easy if you did a good demo. They need to know it was productive and there is a way forward. A meeting, a trial, others who are involved, an evaluation, even a close. Thanking them for attending and understanding what they achieved by being there takes you to the next level. Not sure if thanking people for their time is the correct acknowledgment it can seem flippant these days. It’s more about them having invested time to progress in some area of their business.I prefer to acknowledge clients for doing their job well and being on the right path, how you wrap this up in words depends on the client, are they; analytical, pragmatic, extrovert or amiable?

Después de la presentación, muestra tu aprecio por el tiempo y la atención de tu audiencia. Envía un correo electrónico de seguimiento agradeciendo su participación y ofreciéndote a responder cualquier pregunta adicional o proporcionar más información sobre el producto.

To build trust and create a really good atmosphere is works best when you can make your audience laugh…. A bit of funny comment, and humorous picture in the presentation does have a great positive impact…. Business is not only serious….

An EPIC approach can be used, which is an acronym for Empathy, Purpose, Insight, and Conversation. Empathy: put yourself in the shoes of the other person to understand their perspective about the product. Purpose: define the reason for the demo to include their needs. Insight: articulate your demo in a clear and compelling way. Conversation: Plan and Orchestrate the flow of your presentation to allow for contribution from the audience and feedback at the end.

- In planning phase Continuous sessions with stakeholders for understanding the requirements and your stakeholders expectations and way of work. - try to demo MVPs, and if stakeholders are not familiar with it try gradually convenience them about agile mindset benefits. - Be in your stakeholders shoes, when you prepare demo. -Keep a good relationship with the important and key ones of them.

Personality is important. Get to the business but allow for your personality to show. People often times are inundated with “serious” work content so having a jovial personality can help lighten the seriousness involved with being professional. It’s also important to gauge where it makes sense. Never forgetting you are indeed a professional and should operate under that lens at all times.

You cannot force Someone to buy, you can only align with their interests :-) Give them an offer so good that they feel stupid saying no