登录查看更多内容

What are the best ways to use customer reviews for copy revisions?

由人工智能和领英社区提供技术支持

Customer reviews are a valuable source of feedback for copywriters. They can help you improve your copy, increase conversions, and build trust with your audience. But how do you use them effectively for copy revisions? Here are some of the best ways to use customer reviews for copywriting improvement.

本文章的要点总结

Spot common pain points:

Identify recurring issues in customer reviews. Address these directly in your copy to create more relevant and persuasive content that resonates with your audience.### *Showcase benefits:Highlight the positive outcomes customers mention. This builds compelling, emotional stories that demonstrate the value of your product or service effectively.

本摘要由 AI 和以下专家提供支持

Jason Patterson

Founder of Jewel Content Marketing…
Khadija Alkarim

Top Voice Freelance Copywriter ?? | ??…

1 Identify common pain points

One of the first things you should look for in customer reviews is the pain points that your product or service solves. What are the problems, frustrations, or challenges that your customers face before they buy from you? How do you address them in your copy? By identifying the common pain points, you can craft more relevant and persuasive headlines, subheadings, and bullet points that speak to your customers' needs and desires.

添加您的观点

Khadija Alkarim

Top Voice Freelance Copywriter ?? | ?? Earned $5k+ in freelancing | I'll help you to make ?? with Copywriting | Sharing my copywriting expertise with others | Trainer ??
举报内容
To make the most of customer reviews for improving your copy, start by reading through them carefully. Look for common themes and phrases that customers use when praising your product or service, as well as any recurring pain points or concerns they mention. Incorporate these positive phrases and benefits into your copy to highlight the strengths of your offering.

已翻译

赞
Jonathan Young

I Write About Local Business Growth, Ai and Marketing Automation - Because we're not just running businesses. We're reshaping Britain's future.
举报内容
Identifying pain points in customer reviews is just step one. Digging deeper to understand the emotional journey behind those frustrations is gold. Your copy needs to do more than just speak to issues - it must resonate with each customer's story about those issues. That's where genuine connection starts and where your product stops being a simple commodity and becomes a hero in that story.

已翻译

赞

2 Highlight the benefits and outcomes

Another thing you should look for in customer reviews is the benefits and outcomes that your product or service delivers. What are the results, transformations, or solutions that your customers experience after they buy from you? How do you showcase them in your copy? By highlighting the benefits and outcomes, you can create more compelling and emotional stories, testimonials, and case studies that show your customers' success and satisfaction.

添加您的观点

Sasha Zueva

Senior Copywriter. Chief Content Officer. Fintech
举报内容
How can you use information about benefits and outcomes from reviews in your copy? - Add the wording that your customers use in testimonials to the texts on your website, adds, presentation, other platforms. - Schedule content on the topics highlighted by clients on your platforms (social media, channels, blog, etc.). - Contact customers who text about their results to make case studies with them. - Think about how you can amplify the benefits customers are talking about and make your product even better.

已翻译

赞

3 Use their language and tone

A third thing you should look for in customer reviews is the language and tone that your customers use. What are the words, phrases, and expressions that your customers use to describe their pain points, benefits, outcomes, and emotions? How do you match them in your copy? By using their language and tone, you can make your copy more conversational, authentic, and relatable. You can also avoid jargon, slang, or technical terms that might confuse or alienate your customers.

添加您的观点

Clark H.

Content Marketing Strategist / Senior Copywriter | Healthcare, Life Sciences, Supply Chain
举报内容
Pay attention to terms that customers regularly use when describing your product or service. If you are not using these, it's time to consider speaking your customer's language. People buy what they understand.

已翻译

赞

4 Address their objections and questions

A fourth thing you should look for in customer reviews is the objections and questions that your customers have. What are the doubts, concerns, or hesitations that your customers have before they buy from you? How do you overcome them in your copy? By addressing their objections and questions, you can increase your credibility, authority, and trustworthiness. You can also provide more information, evidence, or guarantees that might persuade your customers to take action.

添加您的观点

Clark H.

Content Marketing Strategist / Senior Copywriter | Healthcare, Life Sciences, Supply Chain
举报内容
A good way to get this kind of information is to sit in on sales pitch meetings, especially as they relate to objection handling/bid defense. Also, meetings with current customers that implicate your product roadmap or bespoke solutions to their problems. Some of the complaints may be based on a lack of understanding of your product or service, so be ready to listen to what support specialists, sales teams, or other experts at your company have to say when responding to customer inquiries or complaints.

已翻译

赞

5 Test and optimize your copy

A fifth thing you should do with customer reviews is to test and optimize your copy. Customer reviews can give you insights into what works and what doesn't work in your copy. You can use them to create different versions of your copy, such as headlines, calls to action, or offers, and test them against each other. You can also measure the performance of your copy, such as click-through rates, conversion rates, or retention rates, and see how they correlate with customer reviews. By testing and optimizing your copy, you can find the best combination of words, messages, and strategies that resonate with your customers and achieve your goals.

添加您的观点

Clark H.

Content Marketing Strategist / Senior Copywriter | Healthcare, Life Sciences, Supply Chain
举报内容
You can utilize A/B testing that relies on language from different customer reviews. Also, consider any specific customer segments, specific products, use cases, or types of buyers/customers the reviews are coming from. This allows you to utilize copy from reviews that resonate with different audiences.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
举报内容
Nothing wrong with leveraging the social proof you get in customer reviews, but be careful when reading them. Customer reviews tend to be extreme examples. Not what most people think.

已翻译

赞
Richa Tiwari

Founder at Richa Content Services| Helping Founders & Coaches Build Businesses with Strategic LinkedIn Content|Coach for Aspiring Content Writers & Personal Branding on LinkedIn|LinkedIn Top Voice | Content Creator
举报内容
Identify common praise and highlight it in your copy. Address frequent concerns to build trust. Use customer quotes for authenticity. Keep it concise and focused on key points.

已翻译

赞

Copywriting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to use customer reviews for copy revisions?

1

2

3

4

5

6

1 Identify common pain points

2 Highlight the benefits and outcomes

3 Use their language and tone

4 Address their objections and questions

5 Test and optimize your copy

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

更多Copywriting相关文章

更多相关阅读内容

What are the best ways to use customer reviews for copy revisions?

1

2

3

4

5

6

1 Identify common pain points

2 Highlight the benefits and outcomes

3 Use their language and tone

4 Address their objections and questions

5 Test and optimize your copy

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

查看其他技能