What are the best ways to use BuzzSumo for a successful content strategy?

1 Find content ideas

One of the main features of BuzzSumo is the ability to find content ideas based on your keywords, domains, or filters. You can see the most popular and engaging content across different platforms, such as Facebook, Twitter, LinkedIn, Pinterest, and Reddit. You can also sort the results by date, language, country, word count, and content type, such as articles, videos, infographics, or interviews. This way, you can discover what topics are trending, what formats are preferred, and what gaps exist in your niche.

2 Analyze your competitors

Another way to use BuzzSumo is to analyze your competitors and see what kind of content they are producing, how they are distributing it, and how they are engaging with their audience. You can enter their domain or social media handle and get insights into their content performance, such as the number of shares, comments, likes, and views. You can also compare their content with yours and see how you stack up against them. This can help you identify your strengths and weaknesses, and find opportunities to differentiate yourself.

3 Identify influencers

BuzzSumo can also help you identify influencers who are relevant to your niche and your audience. You can search for influencers by topic, keyword, or domain, and see their bio, website, social media profiles, and content. You can also filter them by type, such as bloggers, journalists, companies, or celebrities, and by metrics, such as domain authority, followers, or engagement. This can help you find potential partners, collaborators, or advocates for your content, and reach out to them with personalized messages.

4 Monitor trends

BuzzSumo can also help you monitor trends and stay on top of the latest news and developments in your industry. You can use the Trending feature to see the most shared and discussed content across various categories, such as business, entertainment, health, or technology. You can also use the Content Analysis feature to see how the content volume, engagement, and sentiment change over time for your keywords or domains. This can help you spot emerging topics, adjust your content strategy accordingly, and create timely and relevant content.

5 Measure results

Finally, BuzzSumo can help you measure the results of your content strategy and see how your content is performing across different channels and platforms. You can use the Content Analyzer feature to see the total shares, comments, likes, and views of your content, as well as the average engagement rate and the amplification rate. You can also use the Reports feature to generate custom reports that show your content performance over time, by platform, by content type, or by domain. This can help you evaluate your content strategy, identify what works and what doesn't, and optimize your content for better results.