What are the best ways to stay updated on keyword difficulty and competition analysis?

1 Use a reliable keyword research tool

One of the most basic and essential ways to stay updated on keyword difficulty and competition analysis is to use a reliable keyword research tool that provides you with accurate and relevant data. A good keyword research tool should allow you to check the difficulty, search volume, CPC, and SERP features of any keyword you want to target, as well as the ranking and performance of your competitors for those keywords. You should also be able to filter, sort, and export the data according to your needs and preferences. Some of the popular keyword research tools that you can use are Ahrefs, Moz, SEMrush, and Ubersuggest.

2 Monitor your keyword rankings and traffic

Another way to stay updated on keyword difficulty and competition analysis is to monitor your own keyword rankings and traffic regularly. This will help you measure the effectiveness of your SEO efforts and identify any changes or fluctuations in your keyword performance. You can use tools like Google Analytics, Google Search Console, or Rank Tracker to track your keyword rankings and traffic over time and across different devices, locations, and search engines. You can also set up alerts and reports to notify you of any significant changes or issues that may affect your SEO performance.

3 Analyze your competitors' content and backlinks

A third way to stay updated on keyword difficulty and competition analysis is to analyze your competitors' content and backlinks for the keywords that you are targeting. This will help you understand what kind of content and strategies they are using to rank for those keywords and how you can improve or differentiate your own content and strategy. You can use tools like Ahrefs, Moz, SEMrush, or SpyFu to spy on your competitors' content and backlinks and see what topics, formats, keywords, sources, and domains they are using. You can also compare your content and backlinks with theirs and find gaps and opportunities to outrank them.

4 Conduct a keyword gap analysis

A fourth way to stay updated on keyword difficulty and competition analysis is to conduct a keyword gap analysis. A keyword gap analysis is a process of finding keywords that your competitors are ranking for but you are not, or keywords that you are ranking for but your competitors are not. This will help you discover new keyword opportunities that you can target or optimize for and gain more traffic and visibility. You can use tools like Ahrefs, Moz, SEMrush, or Ubersuggest to conduct a keyword gap analysis and see what keywords you are missing or dominating in your niche.

5 Keep an eye on the latest trends and news

A fifth way to stay updated on keyword difficulty and competition analysis is to keep an eye on the latest trends and news that may affect your keywords and niche. This will help you adapt your content and strategy to the changing demands and preferences of your audience and search engines. You can use tools like Google Trends, BuzzSumo, or AnswerThePublic to find out what topics, questions, and keywords are trending or popular in your niche and how they are changing over time. You can also follow industry blogs, podcasts, newsletters, and forums to stay informed of the latest developments and updates that may impact your SEO performance.

6 Test and experiment with different keywords and strategies

A sixth way to stay updated on keyword difficulty and competition analysis is to test and experiment with different keywords and strategies. This will help you find out what works best for your website and niche and how you can improve your SEO results. You can use tools like Google Optimize, Crazy Egg, or Optimizely to run A/B tests, multivariate tests, or split tests on your keywords, content, titles, meta tags, and other elements of your website and see how they affect your rankings and traffic. You can also try new keywords, formats, angles, or platforms and see how they perform and compare with your existing ones.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?