What are the best ways to showcase your consulting portfolio?

Choosing relevant case studies to showcase it is very important. For example if you understand well the eCommerce Sector you can talk about relevant DTC projects. Talking in numbers it's also important.

One of my relevant projects involved assisting a top tech company in finding executive talent for their expansion into a niche market. I implemented a tailored search strategy, utilizing my network and industry knowledge to identify suitable candidates. Despite a mid-project strategy change, I quickly adjusted the search scope and employed creative sourcing techniques, resulting in the successful hiring of a Vice President to lead the market expansion. This demonstrated my problem-solving skills, creativity, and ability to deliver outcomes.

Question first and find out what they are looking for. Over time you would have heard so many questions that you will find patterns and themes. Often you are involved in similar projects. Once you have this you can prepare your answers more effectively, and over time you will be able to answer quickly and effectively with your “Rolodex” of examples in your mind. Then bring your stories to life where you can fit the client into them as the main character!

To showcase your consulting portfolio effectively, develop a professional website featuring case studies, testimonials, and visual elements like infographics. Optimize your LinkedIn profile with key achievements and connect with clients. Regularly update your content, engage in thought leadership through blogs and social media, and participate in speaking engagements. Utilize email marketing for targeted communication. A well-rounded approach, combining online presence, real-world impact, and thought leadership, will attract and reassure potential clients about your consulting expertise.

Example of the STAR method Our team was tasked with reducing product defects in a manufacturing plant. We needed to identify the root cause of defects and implement effective solutions. Action: Through thorough analysis, we pinpointed a critical flaw in the production line and designed a new quality control process. We collaborated with various departments to implement the changes, conduct training, and monitor progress. Result: Our efforts led to a significant reduction in defects, resulting in improved customer satisfaction and increased production efficiency. One client even mentioned, "The improvement in product quality has exceeded our expectations."

My portfolio has a clean and professional design with a consistent layout and font. I use headings to categorize sections like "About Me," "Services," and "Success Stories." Each section has subheadings, bullet points, and white space for easy scanning. Visitors can easily navigate my portfolio website with a clear menu. Projects and case studies are organized by industry or job function for quick access to relevant information. Contact information, including email, phone number, and professional social media profiles, is prominently displayed at the top of my website. This allows visitors to easily reach out to me for inquiries or services.

In addition to the above, if you are offering services/solving for multiple themes, give the viewers the option to filter projects and going through them. This will help them read what they would like to read. Also, do not forget to update your portfolio on quarterly basis or at least on a half-yearly basis. In today's day and age, even yesterday is obsolete ;)