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What are the best ways to showcase clear and concise copy in your portfolio?

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As a content strategist, you know the importance of clear and concise copy. It can make or break your user experience, your brand voice, and your conversion goals. But how do you showcase your copywriting skills in your portfolio? How do you demonstrate your ability to craft engaging and effective messages for different audiences, channels, and purposes? Here are some best practices to help you create a portfolio that highlights your copywriting talent and value.

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Faith Iyilade

Direct Response Copywriter & Sales Funnel Strategist| Empowering Coaches, Agencies and C-level Execs To Scale…
Vikas Kumar Agrawal

Co-Founder @Infobrandz | Senior Graphic Designer | Visual Content Strategist | Presentation Designer | Editorial…
Jason Patterson

Founder of Jewel Content Marketing Agency | Thought Leadership, Content Strategy, Copywriting, Social Media 'n' Stuff…

1 Choose relevant projects

Your portfolio should reflect your niche, your expertise, and your goals. Don't include every piece of copy you've ever written, but select the ones that showcase your range, your impact, and your versatility. For example, if you specialize in web copy, include landing pages, blog posts, and email campaigns that demonstrate your skills in SEO, storytelling, and persuasion. If you work in a specific industry, include copy that shows your knowledge of the market, the audience, and the trends.

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Vikas Kumar Agrawal

Co-Founder @Infobrandz | Senior Graphic Designer | Visual Content Strategist | Presentation Designer | Editorial Designer | Pitch Deck Design Expert
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In my experience, these 4 help a lot to showcase clear and concise copy in your portfolio 1. Visual Hierarchy Design: Guide the viewer's eye through the copy with strategic use of headings, subheadings, and visuals to enhance clarity. 2. Interactive Case Studies: You can incorporate case studies that allow visitors to explore your projects in-depth, creating a more engaging and memorable presentation. 3. Incorporate Storytelling Elements: Remember that narratives create a connection. Make your projects more memorable and showcase your ability to communicate complex ideas effectively. 4. User Experience Testing: Test the user experience of your portfolio. Ensure that the navigation is intuitive, and the copy is easily digestible

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Faith Iyilade

Direct Response Copywriter & Sales Funnel Strategist| Empowering Coaches, Agencies and C-level Execs To Scale, Leveraging Effective Sales Funnel Strategies and Copywriting| BGS Anatomy 2023
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To showcase clear and concise copy in your portfolio, You should choose only relevant pieces that display your versatility and expertise across different formats and industries But this doesn’t mean you should put every piece of copy you’ve written on your portfolio Just add a few relevant samples showing your range.

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2 Provide context and results

Your portfolio should not only show what you wrote, but also why and how you wrote it. For each project, provide some background information, such as the client, the objective, the target audience, the tone, and the style. Explain your content strategy, your research, your process, and your challenges. And most importantly, share the results of your copy, such as the traffic, the engagement, the conversions, or the feedback. This will help your potential clients or employers understand your value and your impact.

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3 Use clear and concise copy

Your portfolio is also an opportunity to showcase your own writing style and voice. Make sure your portfolio copy is clear, concise, and consistent. Use simple and direct language, avoid jargon and fluff, and edit ruthlessly. Use headings, subheadings, and bullet points to organize your information and make it easy to scan. Use active voice, action verbs, and personal pronouns to create a conversational and engaging tone. And proofread your copy for grammar, spelling, and punctuation errors.

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Faith Iyilade

Direct Response Copywriter & Sales Funnel Strategist| Empowering Coaches, Agencies and C-level Execs To Scale, Leveraging Effective Sales Funnel Strategies and Copywriting| BGS Anatomy 2023
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Remember you’re trying to show that you know your onions So your portfolio can’t be badly edited and disorganized. Ensure your portfolio showcases your writing style and your authority Edit ruthlessly as well as ensure that your portfolio is easy to navigate and skim through. You can also arrange your copy in categories and ensure that each category is properly organized and indicated .

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4 Optimize your portfolio for web

Your portfolio should be easy to access, navigate, and view online. Use a platform or a tool that allows you to create a professional and attractive portfolio website, such as WordPress, Squarespace, or Contently. Make sure your portfolio is responsive, fast, and secure. Use SEO best practices, such as keywords, meta tags, and links, to optimize your portfolio for search engines and increase your visibility. And use analytics tools, such as Google Analytics, to track your portfolio performance and insights.

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Gabriela Mitoso

Estrategista de Conteúdo | Ghostwriter | Copywriter | Filmmaker Mobile
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Na minha experiência com o Contently, a principal vantagem é que, além do design responsivo e intuitivo, o cliente é redirecionado para a página original do conteúdo que está disponível no portfólio, facilitando acesso.

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5 Update your portfolio regularly

Your portfolio should reflect your current skills, experience, and goals. Don't let your portfolio become outdated or irrelevant. Update your portfolio regularly with new projects, testimonials, and achievements. Remove any copy that is no longer representative of your work or your niche. And review your portfolio periodically to ensure that it aligns with your personal brand, your value proposition, and your career aspirations.

Your portfolio is your best tool to showcase your clear and concise copy and to attract new opportunities. By following these best practices, you can create a portfolio that demonstrates your content strategy skills and your copywriting talent.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jason Patterson

Founder of Jewel Content Marketing Agency | Thought Leadership, Content Strategy, Copywriting, Social Media 'n' Stuff for B2B & Tech Companies | If You've Read This Far — We Should Probably Connect
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The best way to present clear and concise copy in a portfolio is to be clear and concise in how you present it. Portfolio viewers are busy. They have a lot of portfolios to go through. So don't provide too many samples, or a lot of irrelevant samples, as it may drown out the really relevant stuff (it helps to have multiple portfolios for different audiences or types of jobs).

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What are the best ways to showcase clear and concise copy in your portfolio?

1

2

3

4

5

6

1 Choose relevant projects

2 Provide context and results

3 Use clear and concise copy

4 Optimize your portfolio for web

5 Update your portfolio regularly

6 Here’s what else to consider

Content Strategy

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What are the best ways to showcase clear and concise copy in your portfolio?

1

2

3

4

5

6

1 Choose relevant projects

2 Provide context and results

3 Use clear and concise copy

4 Optimize your portfolio for web

5 Update your portfolio regularly

6 Here’s what else to consider

Content Strategy

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