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What are the best ways to research and target long-tail keywords for SEO?

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Long-tail keywords are specific, low-competition phrases that match the intent and needs of your target audience. They can help you rank higher, drive more traffic, and convert better than generic, high-competition keywords. But how do you find and use them effectively? Here are some best practices to research and target long-tail keywords for SEO.

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Rakesh Reddy

SEO Product Marketing at Mivi
AHSAN IRFAN

CEO | Serial Entrepreneur | Google Ads Strategist| Chief Strategist Fiesta Consultant LLC | Co-Founder Fiesta Digital…
Mamoona Saeed

SEO Specialist || Local SEO Content Writer || Boosting Local Search Rankings with Targeted, Engaging Content | Helping…

1 Use keyword research tools

Keyword research tools can help you discover long-tail keywords related to your niche, topic, or main keyword. Some popular tools include Google Keyword Planner, Ubersuggest, SEMrush, and Ahrefs. You can enter a seed keyword and filter the results by search volume, difficulty, relevance, and other metrics. You can also look for long-tail variations, questions, and suggestions that users are searching for.

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Rakesh Reddy

SEO Product Marketing at Mivi
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Tools: Google Search Console, Ask the Public. Use Google Search Engine: People also ask, Search bar, and Related searches (from Google search engine). UGC: Identify from the Marketplaces, Review Sites, Bloggers. These tools, search engines, UGCs will help us to collect the Long tail keywords and incorporate to our existing content and new contents.

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2 Analyze your competitors

Another way to find long-tail keywords is to analyze what your competitors are ranking for. You can use tools like Moz, SpyFu, or Serpstat to see what keywords they are targeting, how much traffic they are getting, and what content they are creating. You can then use this information to identify gaps, opportunities, and ideas for your own long-tail keywords and content.

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Rakesh Reddy

SEO Product Marketing at Mivi
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Use SEMrush and Ubersuggest tools to track and identify the competitors keywords, and same you can find where we are lacking and where we can optimize our content and improve the web page for user.

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3 Focus on user intent

User intent is the goal or purpose behind a search query. It can be informational, navigational, transactional, or commercial. Understanding user intent can help you choose long-tail keywords that match what your audience is looking for and provide relevant and valuable content. For example, if someone searches for "how to fix a leaky faucet", they are looking for a step-by-step guide, not a product page or a general article about plumbing.

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AHSAN IRFAN

CEO | Serial Entrepreneur | Google Ads Strategist| Chief Strategist Fiesta Consultant LLC | Co-Founder Fiesta Digital Solutions
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Focus on user intent: User intent, also known as search intent, refers to the purpose or goal that a user has when entering a search query into a search engine. → It involves analyzing the reasons behind a user's search and delivering content that aligns with their expectations. "Align content" → "User Intent" = "Better Ranking" So, Always focus on User intent.

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4 Optimize your content

Once you have a list of long-tail keywords, you need to optimize your content for them. This means using the keywords naturally and strategically in your title, headings, body, URL, meta tags, and images. You also need to write high-quality, engaging, and useful content that answers the user's query and satisfies their intent. Avoid keyword stuffing, duplication, and thin content that can harm your SEO and user experience.

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5 Track and measure your results

The final step is to track and measure how your long-tail keywords are performing and impacting your SEO goals. You can use tools like Google Analytics, Google Search Console, or Rank Tracker to monitor your rankings, traffic, conversions, and other metrics. You can also use these tools to identify new long-tail keywords, optimize your existing content, and find new content ideas.

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6 Test and experiment

SEO is not a one-time process, but an ongoing one that requires testing and experimentation. You should always be looking for new ways to improve your long-tail keyword strategy and content. You can use tools like Google Trends, AnswerThePublic, or BuzzSumo to find trending topics, questions, and content formats that your audience is interested in. You can also use A/B testing, surveys, or feedback to see what works best for your users.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mamoona Saeed

SEO Specialist || Local SEO Content Writer || Boosting Local Search Rankings with Targeted, Engaging Content | Helping Businesses Shine in Their Communities
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How I do long tail keywords research: - First set your location for ranking. - Use semrush, and select keyword. - Type that keyword on google. - It will suggest long tail keywords on search bar. - They are the best keywords to target. - You can also do double check by putting them in search tools.

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What are the best ways to research and target long-tail keywords for SEO?

1

2

3

4

5

6

7

1 Use keyword research tools

2 Analyze your competitors

3 Focus on user intent

4 Optimize your content

5 Track and measure your results

6 Test and experiment

7 Here’s what else to consider

Search Engines

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What are the best ways to research and target long-tail keywords for SEO?

1

2

3

4

5

6

7

1 Use keyword research tools

2 Analyze your competitors

3 Focus on user intent

4 Optimize your content

5 Track and measure your results

6 Test and experiment

7 Here’s what else to consider

Search Engines

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感谢您的反馈

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