What are the best ways to research a potential employer before an interview?

2 Learn about their products and services

Another way to demonstrate your knowledge and enthusiasm is to learn about the products and services that the company offers. You should be able to describe what they do, who they serve, how they differ from their competitors, and what value they provide. You can find this information on their website, brochures, reviews, testimonials, and case studies. You can also try their products or services yourself, if possible, or ask someone who has used them. This will help you to highlight your relevant skills and experience, and to ask insightful questions.

4 Study their culture and values

Another important aspect of researching a potential employer is to study their culture and values. You want to know what kind of people work there, how they communicate, collaborate, and innovate, and what they care about. You can find this information on their website, social media, reviews, ratings, and awards. You can also reach out to current or former employees, or use your network to get referrals or introductions. This will help you to assess your compatibility and suitability, and to showcase your personality and attitude.

5 Prepare for their interview style and format

Finally, you need to research the specific interview style and format that the company uses. You want to know what kind of questions they ask, what kind of tests they conduct, what kind of criteria they evaluate, and what kind of expectations they have. You can find this information on their website, job description, application process, and feedback. You can also practice with mock interviews, online tools, or mentors. This will help you to plan your answers, prepare your materials, and avoid surprises.

By researching a potential employer before an interview, you can increase your chances of making a positive impression, standing out from the crowd, and landing the job. You can also learn more about the company, the industry, and the role, and decide if they are a good match for you. So, don't skip this step and invest some time and effort in doing your homework.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?