Guest posts and podcasts are great ways to showcase your expertise, reach new audiences, and build your personal brand. But you don't have to stop there. You can also repurpose your guest posts and podcasts for social media content, and get more value and visibility from your efforts. Here are some of the best ways to do that.
One of the easiest ways to repurpose your guest posts and podcasts for social media content is to create bite-sized snippets that highlight the key points, insights, or tips from your original content. You can use tools like Headliner, Lumen5, or Canva to turn your text or audio into engaging graphics, videos, or audiograms that you can share on platforms like Instagram, Facebook, LinkedIn, or Twitter. Make sure to include a catchy caption, a relevant hashtag, and a link to the full content.
Take a podcast or video and break it into small bits that are relevant and have the key message. Short snippets perform better. When sharing that add some key bits of value or insight into it to get more people to engage.
Leverage tools like Descript to efficiently extract snippets from podcasts or long-form content with the help of a virtual assistant trained in the Content Factory process. This approach ensures the efficient editing and repurposing of materials, amplifying the reach of your collaborative content while remaining non-promotional. By transforming co-created content into easily digestible snippets, you can extend the life of your collaboration, increase exposure for both parties, and provide value to your target audience. The power is showing your audience to their audience and vice-versa-- which extends the reach to you and your guest.
In my experience, these bite-sized snippets not only boost engagement on social media, but also drive more traffic back to the original content, amplifying its reach and impact.
Another way to repurpose your guest posts and podcasts for social media content is to write a summary or a teaser that gives an overview of what your content is about, why it's valuable, and what the audience can learn from it. You can use platforms like Medium, LinkedIn, or Facebook to publish your summary or teaser, and include a call to action to direct the readers to the original source. This way, you can generate interest and curiosity, and drive more traffic to your guest posts and podcasts.
Repurposing content is a smart strategy to maximize reach. By creating teasers or summaries for social media, you not only remind your audience of the value you offer but also drive consistent traffic back to your original work.
A third way to repurpose your guest posts and podcasts for social media content is to share behind-the-scenes stories that reveal the process, the challenges, the learnings, or the fun moments that went into creating your content. You can use platforms like Instagram Stories, Facebook Stories, or Twitter Fleets to share your behind-the-scenes stories, and add stickers, filters, emojis, or polls to make them more interactive and personal. This way, you can build rapport and trust with your audience, and show them the human side of your personal brand.
A fourth way to repurpose your guest posts and podcasts for social media content is to start a conversation or a poll that invites your audience to share their opinions, feedback, questions, or experiences related to your content. You can use platforms like LinkedIn, Twitter, or Facebook to start a conversation or a poll, and tag the host, the co-author, or the guests that were involved in your content. This way, you can increase engagement, reach, and awareness, and create a community around your personal brand.
A fifth way to repurpose your guest posts and podcasts for social media content is to repurpose them for different formats or platforms that suit your audience's preferences, habits, or needs. For example, you can turn your guest post into a slide deck and share it on SlideShare, or turn your podcast into a blog post and share it on your website. You can also adapt your content for different platforms, such as turning your LinkedIn post into a Quora answer, or turning your Twitter thread into a Pinterest board. This way, you can maximize your exposure, reach new audiences, and leverage different strengths of each platform.
A sixth way to repurpose your guest posts and podcasts for social media content is to update or expand on your content based on new developments, trends, data, or feedback. You can use platforms like Medium, LinkedIn, or Facebook to update or expand on your content, and add new information, examples, insights, or resources that add value and relevance to your content. You can also link back to your original content, and mention any changes or additions that you made. This way, you can keep your content fresh, timely, and authoritative, and show your audience that you are on top of your field.