What are the best ways to repurpose your content for a wider audience?

1 Identify your core message

The first step to repurposing your content is to identify your core message. What is the main idea, theme, or takeaway that you want to convey to your audience? Your core message should be clear, concise, and consistent across all your content formats. It should also align with your brand, your niche, and your goals. Once you have your core message, you can use it as a basis for creating different types of content that suit your audience's preferences and needs.

2 Choose the right formats

The next step is to choose the right formats for repurposing your content. There are many options to consider, such as blog posts, podcasts, videos, infographics, ebooks, webinars, courses, and more. The best formats for you will depend on your audience's behavior, interests, and pain points. You should also consider your own strengths, resources, and skills. For example, if you are a great storyteller, you might want to repurpose your speech into a podcast or a video. If you are good at teaching, you might want to create a course or a webinar based on your content.

3 Optimize your content for each platform

The third step is to optimize your content for each platform that you use. Different platforms have different requirements, expectations, and best practices. You should adapt your content accordingly to make it engaging, relevant, and effective. For example, if you repurpose your speech into a blog post, you might want to add headings, subheadings, images, and links to make it easier to read and scan. If you repurpose your speech into a video, you might want to add captions, graphics, and music to make it more appealing and accessible.

5 Update your content regularly

The final step is to update your content regularly. Repurposing your content does not mean that you can just set it and forget it. You should always monitor your content's performance, feedback, and relevance. You should also keep up with the latest trends, developments, and changes in your niche and industry. You might need to revise, refresh, or replace your content from time to time to make sure that it is still valuable, accurate, and engaging for your audience.

Repurposing your content is a powerful way to expand your reach, enhance your authority, and grow your business as a motivational speaker. By following these steps, you can create more content with less effort, and deliver more value to your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?