What are the best ways to promote your workshop on online event platforms?

1 Create a compelling event page

One of the first steps to promote your workshop on online event platforms is to create a compelling event page that showcases the value and benefits of your workshop. Your event page should include a clear and catchy title, a concise and engaging description, a professional and relevant image, and a strong call to action. You should also highlight the key takeaways, the agenda, the speaker bios, and the testimonials from previous attendees. Make sure your event page is easy to find, navigate, and share on the platform and on other channels.

2 Leverage social media

Social media is a powerful tool to spread the word about your workshop and generate interest and excitement among your target audience. You can use social media to share your event page, create teaser videos, post behind-the-scenes photos, run contests, polls, or quizzes, and interact with your followers. You can also use hashtags, tag influencers, join groups, and participate in relevant discussions. You should also encourage your attendees to share their feedback and experiences on social media before, during, and after the workshop.

3 Use email marketing

Email marketing is another effective way to promote your workshop on online event platforms and build trust and loyalty with your audience. You can use email marketing to send personalized invitations, reminders, confirmations, and follow-ups to your potential and registered attendees. You can also use email marketing to provide valuable content, such as tips, resources, case studies, or previews of your workshop. You should also segment your email list based on different criteria, such as interests, behaviors, or preferences, and tailor your messages accordingly.

5 Collect feedback

Collecting feedback is an important way to improve your workshop and promote it on online event platforms. You can collect feedback from your attendees by using surveys, polls, quizzes, or reviews. You can also collect feedback from your platform by using analytics, reports, or insights. You should use feedback to measure the success of your workshop, identify the strengths and weaknesses, and make adjustments for future workshops. You should also use feedback to showcase your credibility and authority, such as by displaying ratings, reviews, or testimonials on your event page, social media, and email marketing.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?