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What are the best ways to promote your script to theater companies and producers?

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If you have written a script for a theatrical production, you may wonder how to get it noticed by theater companies and producers who can turn it into a stage show. It can be challenging to break into the industry, especially if you are a new or emerging playwright. However, there are some strategies that can help you promote your script and increase your chances of getting it read, considered, and produced. Here are some of the best ways to promote your script to theater companies and producers.

本文章的要点总结

Craft short documents:

Create concise documents like loglines and outlines to quickly capture a producer's attention. This approach respects their time and piques interest with the essence of your script.
Persistent outreach:

Regularly email theater companies about your work. This relentless approach mirrors successful sales tactics, keeps you on their radar, and can lead to opportunities like staged readings or productions.

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1 Research your target market

Before you send your script to anyone, you need to do some research on your target market. Who are the theater companies and producers that are looking for new scripts, and what kind of scripts do they want? You can find this information by browsing their websites, social media, newsletters, and catalogs. You can also check out industry publications, directories, databases, and networks that list opportunities for playwrights. For example, you can use the Dramatists Guild Resource Directory, the Play Submissions Helper, or the New Play Exchange to find potential outlets for your script. By researching your target market, you can tailor your script and your pitch to fit their needs and preferences.

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Tim Ferguson

Keynote Speaker ? Comedy Screenwriter ? Comedy Coach ? Comedy Screenwriting Teacher ? Comedian ? Disability Advocate
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Present tight and cogent short documents that explain the essential ingredients of your script. Characters, settings, conflicts, theme, primary audience etc. Logline, outline, character descriptions, short pitching treatment. (The AWG has info on its website about these.) Your brevity compensates for the time-poverty faced by producers. I mean, everyone would love to read your script, but they need to know why. Tell them what it is. If the basic ideas captivate them, you're in business. As in film, everything begins with well-devised short documents.

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Doug Woods

Creative Writing, Professor Screenwriter, MFA
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Research your market. Target the very producers that will read. And respond. Be careful, when you submit. And, make sure you you are protected by copyright and WGA registration.

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2 Write a compelling synopsis and cover letter

Once you have identified your target market, you need to write a compelling synopsis and cover letter for your script. A synopsis is a brief summary of your script that highlights the main characters, plot, themes, and genre. It should be clear, concise, and engaging, and it should capture the essence of your script. A cover letter is a personal introduction that explains who you are, why you are writing, and why your script is suitable for the theater company or producer. It should be polite, professional, and respectful, and it should show your enthusiasm and knowledge of the industry. A good synopsis and cover letter can make a positive first impression and entice the reader to open your script.

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Harold Hodges

Creative Director at Entertainment Pictures LA
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You must be determined and believe in your script and be prepared to be told NO ! So, many times. Try to put yourself in the shoes of the person that you are submitting your work to and remember they get inundated with pitches, So try to convince them in a very short time that your Intellectual property is like nothing they have read before ! Good Luck, Harold Hodges Entertainment Pictures LA

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3 Follow the submission guidelines

Another important way to promote your script is to follow the submission guidelines of the theater company or producer. Submission guidelines are the rules and requirements that they have for accepting and reviewing scripts. They may include details such as the format, length, genre, style, theme, and content of the script, as well as the deadline, contact information, and feedback policy. You can usually find the submission guidelines on the website or in the call for submissions of the theater company or producer. By following the submission guidelines, you can show your professionalism and respect, and you can avoid being rejected for technical reasons.

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4 Network with industry professionals

Networking with industry professionals can also help you promote your script and build relationships with potential collaborators. Industry professionals are people who work in the theater industry, such as directors, actors, designers, agents, critics, and other playwrights. You can network with them by attending theater events, festivals, workshops, conferences, and readings, as well as by joining online forums, groups, and platforms. You can also reach out to them via email, social media, or phone, and ask for their advice, feedback, or referrals. By networking with industry professionals, you can gain exposure, recognition, and support for your script, and you can learn from their experience and expertise.

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Juanjo Molina

Film & TV Composer en Juanjo Molina Music
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Some ways to get started: - Go to premieres where you could meet professionals that usually are involved in these projects - Meet also to your peers... they can introduce other professionals and you can learn from them - Social Media is a must

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Jonathan Mann

Creative Producer I Strategic Management I Outreach & Engagement
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Whether this or another path is chosen your play or musical will be most likely to gain interest if it’s a truly compelling journey with authentic characters, overcoming legitimate relatable challenges and following or toying with traditional plot structures. If a musical go for music from the heart that’s as moving and artistically captivating as radio hits. If the work is lacking or copycat or lame no amount of networking should work. But it could!!!

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5 Submit to competitions and festivals

Submitting your script to competitions and festivals is another way to promote your script and showcase your talent. Competitions and festivals are events that offer prizes, awards, recognition, or opportunities for playwrights who submit their scripts. They may also provide feedback, mentoring, workshops, or staged readings for the selected scripts. You can find competitions and festivals by searching online, by subscribing to newsletters or magazines, or by asking your network. Some examples of competitions and festivals are the National Playwrights Conference, the O'Neill Theater Center, the New Voices Festival, and the Samuel French Off Off Broadway Short Play Festival. By submitting your script to competitions and festivals, you can increase your visibility, credibility, and chances of getting your script produced.

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6 Be persistent and patient

The last and perhaps the most important way to promote your script is to be persistent and patient. Promoting your script can be a long and difficult process, and you may face many rejections, delays, or challenges along the way. However, you should not give up or lose hope. You should keep writing, revising, and improving your script, and you should keep sending, following up, and networking with theater companies and producers. You should also celebrate your achievements, no matter how small, and learn from your feedback, no matter how harsh. By being persistent and patient, you can overcome the obstacles and achieve your goals of getting your script produced.

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Joe Simonelli

Published Playwright /actor
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I am a big believer in being pro active. Constant emails to theatres. I received a 45 performance run at the Barter Theatre (LORT - State Theatre of Virginia) of a play I had just written, (The Ghost in the Meadow), from an email blast! You never know what they are looking for and you will never find out if they don't know about your work. I am a former stock broker (concurrent with being a playwright) and building a client base took constant marketing and prospecting. I applied the same sales practices to my playwrighting career. Now I am retired from Wall Street and concentrating on my writing, directing & acting career full time! I have 4 published plays but the majority of my revenue comes from direct licensing of my other titles.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to promote your script to theater companies and producers?

1

2

3

4

5

6

7

1 Research your target market

2 Write a compelling synopsis and cover letter

3 Follow the submission guidelines

4 Network with industry professionals

5 Submit to competitions and festivals

6 Be persistent and patient

7 Here’s what else to consider

Theatrical Production

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What are the best ways to promote your script to theater companies and producers?

1

2

3

4

5

6

7

1 Research your target market

2 Write a compelling synopsis and cover letter

3 Follow the submission guidelines

4 Network with industry professionals

5 Submit to competitions and festivals

6 Be persistent and patient

7 Here’s what else to consider

Theatrical Production

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