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What are the best ways to promote your film's award nominations internationally?

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Getting nominated for a film award is a great achievement, but it's not enough to ensure your film's success. You also need to promote your nomination to potential audiences, distributors, and industry professionals around the world. But how do you do that effectively and efficiently? Here are some tips to help you spread the word and boost your film's visibility and credibility internationally.

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Isabella Presnal

Content Marketing | Video and Film Producer | Event Management | She/Her

1 Create a press kit

A press kit is a collection of materials that showcase your film's story, style, and achievements. It typically includes a synopsis, a director's statement, a trailer, a poster, stills, reviews, and of course, your award nominations. You should create a digital version of your press kit that you can easily share online and update as you get more recognition. You can also create a physical version that you can send to festivals, media outlets, and other relevant contacts.

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2 Use social media

Social media is a powerful tool to reach and engage your target audience and influencers. You should create and maintain accounts on platforms that are popular in your film's genre and market, such as Facebook, Twitter, Instagram, YouTube, and TikTok. You should post regularly and creatively about your film's nomination, using hashtags, tags, stories, reels, live streams, and other features. You should also interact with your followers, other filmmakers, and award organizers, and encourage them to share your content and support your film.

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Isabella Presnal

Content Marketing | Video and Film Producer | Event Management | She/Her
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Social media is an excellent, free way to promote yourself and your film. Go above just sharing awards though, also share about your process, the inspiration, and more. Invest people into your story of creating the film to make it even more impactful for when you win awards.

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3 Submit to more festivals

Festivals are not only a way to showcase your film to a live audience, but also a way to network with other filmmakers, distributors, critics, and industry professionals. You should research and submit your film to festivals that are relevant to your film's genre, theme, and market, and that have a good reputation and exposure. You should also highlight your award nomination in your submission materials and on your film's website. Festivals can help you generate more buzz, reviews, and opportunities for your film.

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4 Contact distributors and sales agents

Distributors and sales agents are the ones who can help you get your film to different platforms and territories. You should contact them as soon as possible after getting nominated, and pitch them your film's unique selling points, including your award nomination. You should also provide them with your press kit, trailer, screener, and any other relevant information. You should look for distributors and sales agents who have experience and connections in your film's genre and market, and who are enthusiastic and supportive of your film.

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5 Seek media coverage

Media coverage can help you reach a wider and more diverse audience, and also increase your film's credibility and prestige. You should seek media coverage from outlets that cover film news, reviews, interviews, and features, both locally and internationally. You should create a press release that announces your award nomination and summarizes your film's story and achievements. You should also create a media list that includes the names, emails, and interests of journalists, bloggers, podcasters, and influencers who might be interested in your film.

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Isabella Presnal

Content Marketing | Video and Film Producer | Event Management | She/Her
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Media coverage can be an excellent way to promote your film and awards. Think local and grow from there. Try contacting your local newspaper, or maybe your old school, or your embassy in the country you won the award.

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6 Celebrate and thank

Finally, you should celebrate your award nomination and thank everyone who helped you get there. You should acknowledge and appreciate your cast, crew, supporters, sponsors, and fans, and share your gratitude and excitement with them. You should also congratulate and support your fellow nominees, and show your respect and appreciation for the award organizers and jury. You should use your award nomination as a motivation and inspiration to keep making and promoting your film, and to pursue your artistic vision and goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to promote your film's award nominations internationally?

1

2

3

4

5

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7

1 Create a press kit

2 Use social media

3 Submit to more festivals

4 Contact distributors and sales agents

5 Seek media coverage

6 Celebrate and thank

7 Here’s what else to consider

Film Production

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What are the best ways to promote your film's award nominations internationally?

1

2

3

4

5

6

7

1 Create a press kit

2 Use social media

3 Submit to more festivals

4 Contact distributors and sales agents

5 Seek media coverage

6 Celebrate and thank

7 Here’s what else to consider

Film Production

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