What are the best ways to present a storyboard to a client or team?

1 Choose the right format

Depending on your project and audience, you may want to present your storyboard in different formats. For example, you can use a digital tool like PowerPoint, Keynote, or Google Slides to create a slide show with your storyboard frames and annotations. This can be useful for online presentations or sharing via email. Alternatively, you can print out your storyboard and arrange it on a large board or wall. This can be helpful for in-person meetings or workshops, where you can invite your client or team to interact with your storyboard and make notes. You can also create a video or animation of your storyboard, using software like Adobe Premiere, After Effects, or Animaker. This can give your client or team a better sense of the timing, motion, and sound of your video.

2 Explain your concept and goals

Before you show your storyboard, you should introduce your concept and goals for your video project. Explain the main message, theme, and tone of your video, and how it aligns with your client's or team's objectives and expectations. You should also provide some context for your storyboard, such as the target audience, the distribution channel, and the budget and timeline. This can help your client or team understand the scope and purpose of your video project, and how your storyboard reflects that.

3 Walk through your storyboard

Once you have set the stage for your storyboard, you should walk through it with your client or team, frame by frame. You should describe each scene, character, action, and transition, and how they contribute to the story and message of your video. You should also point out any important details, such as the camera angles, lighting, color, sound, and text. You can use a pointer, a laser, or a cursor to highlight the elements of your storyboard. You should also explain any assumptions, choices, or challenges you faced while creating your storyboard, and how you solved them.

4 Invite feedback and questions

After you have presented your storyboard, you should invite feedback and questions from your client or team. You should listen carefully and respectfully to their comments, suggestions, and concerns, and try to address them as best as you can. You should also ask for specific and constructive feedback, such as what works well, what needs improvement, and what is unclear or confusing. You should also encourage your client or team to ask questions about your storyboard, such as why you made certain decisions, how you plan to execute your vision, and what resources or support you need. You should also be prepared to answer questions about the technical aspects of your video project, such as the format, resolution, duration, and file size of your video.

5 Summarize and follow up

Finally, you should summarize and follow up on your storyboard presentation. You should thank your client or team for their time and input, and recap the main points and feedback from your discussion. You should also clarify the next steps and actions for your video project, such as making revisions, getting approvals, or starting production. You should also send a copy of your storyboard and a summary of your presentation to your client or team, and ask them to confirm or comment on it. You should also keep them updated on your progress and communicate any changes or issues that may arise.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?