What are the best ways to present content audit findings and recommendations to stakeholders?

1 Know your audience

Before you prepare your content audit report or presentation, you need to understand who your stakeholders are, what their goals and expectations are, and how they prefer to receive information. For example, some stakeholders may want a high-level summary of the main findings and recommendations, while others may want to see the details and data behind them. Some stakeholders may respond better to visual aids, such as charts, graphs, or screenshots, while others may prefer text or verbal explanations. Some stakeholders may have specific questions or concerns that you need to address, while others may be more open to suggestions and feedback. Knowing your audience will help you tailor your content audit delivery to their needs and preferences.

2 Structure your report or presentation

A clear and logical structure is essential for presenting your content audit findings and recommendations. Following the SMART framework - Specific, Measurable, Achievable, Relevant, and Time-bound - you should start with an introduction summarizing the purpose, scope, and methodology of your content audit. Present your findings in a specific and measurable way, using data and evidence to support your claims. Provide your recommendations in an achievable and relevant way, using best practices and examples to illustrate your points. Finally, end with a timeline and a call to action that show how and when you plan to implement your recommendations, as well as the expected outcomes and benefits. This will help you ensure that your content audit report or presentation is comprehensive and effective.

3 Use visuals and storytelling

Visuals and storytelling can be extremely effective when presenting the findings and recommendations of a content audit. These tools can capture the attention of your stakeholders, simplify complex data, highlight key insights, and persuade them to take action. To make the most of visuals and storytelling, you can use charts, graphs, or tables to show trends or patterns in your content performance data. Screenshots, images, or videos can be used to show examples of strengths and weaknesses in your content, as well as your recommendations. Additionally, stories, anecdotes, or quotes can illustrate the human impact of your content and the emotional appeal of your recommendations.

4 Be clear and concise

When presenting your content audit findings and recommendations, it is important to use simple and direct language, avoiding jargon, acronyms, or technical terms. Additionally, you should use short and coherent sentences and paragraphs to avoid losing or boring your stakeholders. If you need to convey a lot of information, break it down into smaller chunks or bullet points. To guide your stakeholders through your report or presentation, use transitions and signposts such as headings, subheadings, numbers, or keywords. This will help them follow your logic and arguments as well as focus on the main points and takeaways.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?