What are the best ways to present analytical insights to stakeholders in the gaming industry?

1 Know your audience

Before you prepare your presentation, you need to understand who your audience is, what their goals and challenges are, and how they prefer to receive information. For example, if you are presenting to game developers, you may want to focus on the technical aspects of your analysis, such as the code, the algorithms, or the performance metrics. If you are presenting to game marketers, you may want to emphasize the business implications of your analysis, such as the user behavior, the retention rates, or the revenue projections. Tailor your message and language to suit your audience's needs and expectations.

2 Choose the right format

Depending on the purpose and context of your presentation, you may choose different formats to convey your analytical insights. For example, if you want to provide a quick overview of your results, you may use a dashboard or a report that summarizes the key findings and trends. If you want to explain the logic and methodology behind your analysis, you may use a slide deck or a document that details the steps and assumptions you made. If you want to demonstrate the impact and value of your analysis, you may use a case study or a story that showcases the outcomes and benefits of your solution. Choose the format that best suits your message and audience.

3 Use visual aids

Visual aids can help you communicate your analytical insights more clearly and engagingly. They can also help you capture and retain your audience's attention, especially if you have a lot of data or complex concepts to present. Some examples of visual aids are charts, graphs, tables, maps, images, icons, or animations. When using visual aids, make sure they are relevant, accurate, and easy to understand. Avoid cluttering your visuals with too much information or unnecessary elements. Use colors, labels, and legends to highlight the main points and comparisons. Explain your visuals with captions, titles, or annotations.

5 Anticipate questions

No matter how well you present your analytical insights, you are likely to face some questions from your audience. They may want to know more about your data sources, your methods, your assumptions, or your limitations. They may also challenge your findings, your interpretations, or your recommendations. To prepare for questions, you need to review your analysis carefully and anticipate the possible doubts, objections, or gaps that your audience may have. Have some backup slides or documents that provide more details or evidence to support your analysis. Practice your answers and rehearse your presentation with a colleague or a friend. Be confident, respectful, and honest when answering questions.

6 Seek feedback

Finally, presenting analytical insights is not a one-time event, but an ongoing process of learning and improvement. To enhance your presentation skills and your analysis quality, you need to seek feedback from your audience and other sources. Ask your audience for their opinions, suggestions, or questions after your presentation. Follow up with them to see if they have implemented or benefited from your analysis. Review your presentation materials and identify the strengths and weaknesses of your presentation. Seek advice from your peers, mentors, or experts on how to improve your presentation skills and your analysis methods. Use feedback as an opportunity to grow and refine your analytical skills.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?