What are the best ways to personalize product demos for specific verticals?

Knowing your audience can be a top down approach. Segmenting customers creates an opportunity to cluster your audience, be it end market, geographical norms, technological attraction, or any other commonality you find in your data. Qualitative research is the deep dive that fills in the gaps of knowledge & motivations behind the initial reason for the demo. Before focusing on value, find out where value lies.

Knowing your audience is crucial in sales. Tailor your pitch, message, and approach to their needs, preferences, and pain points for better results.

Understanding your audience is keey to gaining traction in an industry. Utilize the unique phraseology for your target market. One quick way to turn off prospects is to come across as not being knowledgeable of the indsutry.

Understanding customers and their need is the most important criteria to analyse your customers. Designing products according to the customer requirements is the biggest factor on how the market will react. Market analysis of the demographic of the customer is very important to understand which segment we would cater.

As a fragrance seller, personalizing product demos for specific verticals involves a meticulous blend of tailored storytelling and sensory engagement. Understanding the unique preferences and lifestyles of distinct verticals such as luxury boutiques, wellness spas, or fashion houses is paramount. Crafting narratives that resonate with each sector's values, whether it's invoking emotions tied to opulence, serenity, or trendsetting, allows for a more immersive experience.

You have to understand the industry into which you're selling. All your examples, screenshots, titles of users, etc., need to reflect the real issues your prospect faces in that industry.

In sales, prioritize demonstrating the value your product or service brings to customers. Show how it addresses their needs and solves their problems.

When showcasing your product, it's not just about listing its features. It's crucial to show how it can solve problems and meet your prospect's goals. Share real-life examples, success stories, and customer testimonials from similar industries to support your claims and establish trust. Focus on the advantages and results your product brings, not just its functionalities. Highlight how it saves time, money, boosts efficiency, or enhances quality. Demonstrating these benefits helps your prospect visualize the value your product offers.

If a picture equals a 1000 words, then a demo equals a 1000 slides. Industry-centricity is a multiplier for demo effectiveness. It allows the use cases to be relevant, the case studies to be convincing and the script to be authentic. Let’s take an example: A demo of a no-code platform focusing on retail industry. Because the demo focus on retail, the use cases can range across lifecycle of a retail buyer. An AI powered digital assistant for store associates? A VR environ where customers get to try on stuff beforehand? A remote HMI instance of smart watch app notification based on recommendation engine? You get the gist. Focus on industry means depth of demos. Depth of demos means value bomb.

1. Find your core audience . 2. Work on to connect people from whom that audiance is influenced. 3. Be connected with both of them influencers and audiance 4. Now the time to showcase your product quality etc.

I totally agree with this, at times we give technical demos and loose the audience with all the jargon and also acronyms that may mean nothing or totally different things depending on the industry. Identify the roles of the audience and acknowledge and speak to the diversity of requirements based on the roles too. Use the industry language so that you can connect with the audience and show familiarity with the industry. Go a step further and familiarize yourself with the culture too, we are now a global village and therefore we find ourselves selling to people in different parts of the world.

In preparing a product demo for a German bank, I personally engaged with two risk management team members to gain insight into their internal processes and terminology. This proved invaluable; by integrating their specific language into the demo, and avoiding general tech jargon, I was able to demonstrate our software's value in terms directly relevant to their work. This approach not only facilitated a smoother presentation but also fostered a deeper connection with the team, as they saw a solution that spoke directly to their daily operations and challenges.

To make your demo relatable, speak their language. Avoid complex jargon that might confuse them. Instead, use terms familiar to their industry. For instance, if selling software to healthcare, talk about patient care, compliance, or security, not software development. Tailoring your language to their world helps them grasp how your solution fits their needs and values. It's about connecting through terms they understand, ensuring a clearer and more impactful presentation.

Effective sales communication involves using the language, terminology, and jargon that your audience understands and resonates with.

In my experience, mirroring industry specific jargon can give you the step ahead. Yes we should be ditching the acronyms, however we should be picking up and reusing their own to demonstrate understanding and familiarity. When delivering any product demo it’s also critical to deliver the value as an end user would see it. Yes, we may be able to solve the buyers challenge, but would the end user see the same challenge being solved?

In sales, you need to back your claims with real data and statistics. It adds credibility and helps customers make informed decisions.

Bring your demo to life by using actual or lifelike data from your prospect's field. This shows how your product operates in their unique setting and the outcomes it can achieve. For instance, selling a marketing tool to a retail company? Display their website or social media stats to illustrate how your tool can boost leads or sales. Real data paints a clear picture of how your solution can drive specific results, making your pitch more convincing and relevant.

One of the questions I love for a demo - what did you not see and were expecting to see? It’s a great opportunity to break down objections and uncover hidden expectations.

Make your demo a conversation, not just a show. Encourage interaction by asking open-ended questions. Listen keenly to their thoughts and concerns. Let them explore your product. This back-and-forth helps you understand their needs better. Use their feedback to tweak your demo, focusing on what matters to them. Creating this dialogue shows you're not just selling but genuinely aiming to solve their problems, making your presentation more engaging and tailored to their interests.

Invite feedback from customers to improve your sales approach. Their insights can lead to better products and services, enhancing your sales strategy.

In the art of fostering trust and connection, employing open-ended questions after identifying pain points emerges as a powerful strategy to tailor demos. This approach not only enhances personalisation but also facilitates the presentation of optimal solutions across diverse verticals, ensuring a seamless alignment between client needs and proposed offerings.

To create winning proposals, it is essential to have well-defined goals and a thorough understanding of your target audience. I recommend using standardized templates and establishing a structured workflow to streamline the proposal development process. Each proposal should be customized to the specific project, highlighting its unique requirements and needs, and should be meticulously reviewed and revised to ensure accuracy and quality. Keeping a record of successful past proposals and continuously refining them can also be helpful.