登录查看更多内容

What are the best ways to measure virtual networking success?

由人工智能和领英社区提供技术支持

Virtual networking is a valuable skill for business relationship managers (BRMs) who want to expand their connections, learn from peers, and discover new opportunities. However, unlike face-to-face networking, virtual networking can be harder to track and measure. How do you know if your online interactions are effective and meaningful? In this article, we will explore some of the best ways to measure virtual networking success based on your goals, strategies, and tools.

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

Saba K.

Talent Acquisition at Mackenzie Jones Middle East | Global Talent Acquisition, Stakeholder Management
Natasha Bueno

?? Senior Project Manager | +10 Years Turning Data into Actionable Insights & Measurable Results | Agile, Scrum, SAFe &…
Christina Carras

Leaders' champion | Coach | Mentor | GAICD | Chartered Accountant

1 Define your goals

Before you start networking online, you need to have a clear idea of what you want to achieve. Do you want to build your personal brand, find new clients, generate leads, get referrals, or learn new skills? Your goals will determine how you approach virtual networking and what metrics you use to evaluate your results. For example, if your goal is to build your personal brand, you might measure your success by the number of followers, likes, comments, and shares you get on social media platforms. If your goal is to find new clients, you might measure your success by the number of inquiries, proposals, and contracts you receive from your online contacts.

添加您的观点

Saba K.

Talent Acquisition at Mackenzie Jones Middle East | Global Talent Acquisition, Stakeholder Management
举报内容
Measuring virtual networking success involves assessing various aspects of engagement, connection-building, and achievement of goals.

已翻译

赞
Natasha Bueno

?? Senior Project Manager | +10 Years Turning Data into Actionable Insights & Measurable Results | Agile, Scrum, SAFe & Lean Expert | ??CSM?, PMP?, SAFe? 6.0, Lean Six Sigma, PMO Excellence
举报内容
Setting goals is the first step to stipulate a roadmap of how to achieve a goal. With that done, it's time to plan the step by step and how to measure success. In my experiences, I set a great goal that can be defined by a maximum of 5 KPIs.

已翻译

赞
Thais Leal Arizo

Gerente Sênior de Estratégia e produtos | Gest?o Comercial | Mentora | Palestrante | Estratégia de produtos digitais | Experiência do cliente | Inova??o
举报内容
Definir objetivos claros e escolher métricas específicas para avaliar o progresso em dire??o a esses objetivos. Ao seguir essas métricas e objetivos, temos uma maneira clara de medir o sucesso na constru??o da marca pessoal online. Essa abordagem estruturada permite ajustes contínuos com base em dados reais, otimizando a estratégia de networking virtual ao longo do tempo.

已翻译

赞
Rushikesh Petkar

?? ElevateMe Admission Advisor | Crafting IT Careers for International Students in the US ?
举报内容
To measure virtual networking success, I focus on connection growth, engagement levels, and the quality of conversations. I track follow-up actions, referrals, and business opportunities generated. Gathering event feedback and assessing personal brand visibility helps gauge effectiveness. Long-term relationships and ROI analysis provide insights into the overall impact of networking efforts.

已翻译

赞
Yohani J

Times Higher Education Accredited Counselor | MBA, BBA
(已编辑)
举报内容
Virtual networking success can be measured in a few key ways. Firstly, track the quantity and quality of connections made—whether it's new LinkedIn contact or Twitter followers. Secondly, evaluate engagement levels by assessing responses to your posts, interactions in virtual events, and email exchanges. Additionally, monitor the conversion of virtual connections into meaningful relationships or opportunities, such as collaborations, job offers, or business deals. Lastly, don't forget to gauge your personal satisfaction and growth from networking experiences. after all, networking is about building mutually beneficial relationships!

已翻译

赞

加载更多内容

2 Choose your strategies

Once you have your goals, you need to choose the best strategies to achieve them. There are many ways to network online, such as joining online communities, participating in webinars, hosting virtual events, creating and sharing content, and reaching out to potential contacts. Depending on your goals, you might focus on one or more of these strategies. For example, if your goal is to generate leads, you might join online communities where your target audience hangs out, participate in webinars where you can showcase your expertise, and create and share content that demonstrates your value proposition.

添加您的观点

Thais Leal Arizo

Gerente Sênior de Estratégia e produtos | Gest?o Comercial | Mentora | Palestrante | Estratégia de produtos digitais | Experiência do cliente | Inova??o
举报内容
A estratégia depende do objetivo, uma vez que devem estar alinhadas. Participa??o em Comunidades Online, Webinars, Criar e Compartilhar Conteúdo, Utiliza??o de Redes Sociais, Participa??o em Eventos Virtuais, entre outros, s?o escolhas estratégicas para impulsionar a constru??o da marca pessoal. No entanto, n?o basta aumentar conex?es; é crucial garantir engajamento. Por exemplo, ao participar ativamente de comunidades online e webinars, criar conteúdo valioso e se envolver em eventos virtuais, busca-se expandir a rede e cultivar rela??es autênticas, fortalecendo a presen?a online para atingir objetivos.

已翻译

赞

3 Use your tools

To measure your virtual networking success, you need to use the right tools to collect and analyze data. There are many tools available to help you track and measure your online activities, such as Google Analytics, social media analytics, email marketing software, CRM systems, and feedback surveys. Depending on your goals and strategies, you might use one or more of these tools to monitor and evaluate your performance. For example, if your goal is to get referrals, you might use email marketing software to track how many people open, click, and forward your emails, CRM systems to record how many referrals you get from your online contacts, and feedback surveys to measure how satisfied your referrals are with your services.

添加您的观点

Thais Leal Arizo

Gerente Sênior de Estratégia e produtos | Gest?o Comercial | Mentora | Palestrante | Estratégia de produtos digitais | Experiência do cliente | Inova??o
举报内容
A necessidade de medir o sucesso da rede virtual através da utiliza??o de ferramentas apropriadas para coletar e analisar dados. Ao implementar estratégias como participa??o em eventos , se tornam cruciais para medir efetivamente o impacto das estratégias adotadas. Por exemplo, para obter referências, rastreie e-mails por taxas de abertura, cliques (software de e-mail), registre referências no CRM e utilize pesquisas de feedback para avaliar a satisfa??o. Essas ferramentas, adaptadas às metas e estratégias, proporcionam uma análise abrangente e orientada para resultados da sua presen?a online.

已翻译

赞

4 Adjust your actions

The final step to measure your virtual networking success is to adjust your actions based on your data. By reviewing and analyzing your data, you can identify what works and what doesn't, what needs improvement and what needs elimination, and what opportunities and challenges you face. Based on your findings, you can adjust your goals, strategies, and tools to optimize your virtual networking results. For example, if you find that your webinars are attracting a lot of attendees but not generating enough leads, you might adjust your webinar content, format, or call to action to increase conversions.

添加您的观点

5 Learn from others

One of the best ways to measure your virtual networking success is to learn from others who are doing it well. You can find and follow successful virtual networkers in your field, industry, or niche, and observe how they network online. You can also ask them for advice, tips, or feedback on your virtual networking efforts. By learning from others, you can discover new ideas, best practices, and trends that can help you improve your virtual networking skills and outcomes.

添加您的观点

Thais Leal Arizo

Gerente Sênior de Estratégia e produtos | Gest?o Comercial | Mentora | Palestrante | Estratégia de produtos digitais | Experiência do cliente | Inova??o
举报内容
Após analisar os dados da rede virtual, ajuste suas a??es conforme necessário. Identifique o que funciona, o que precisa ser melhorado e as oportunidades. Modifique metas, estratégias e ferramentas para otimizar resultados. Exemplo: ajuste webinars se atrair participantes, mas n?o converter leads.

已翻译

赞

6 Celebrate your wins

Finally, don't forget to celebrate your wins and acknowledge your progress. Virtual networking can be challenging and time-consuming, but it can also be rewarding and fun. By celebrating your wins, you can boost your motivation, confidence, and enthusiasm for virtual networking. You can also use your wins as social proof and testimonials to attract more online contacts and opportunities. For example, you can share your success stories, case studies, or testimonials on your website, blog, or social media platforms, and thank your online contacts for their support, referrals, or collaboration.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Christina Carras

Leaders' champion | Coach | Mentor | GAICD | Chartered Accountant
举报内容
It is important to consider whether success in virtual networking should be measured differently from success in traditional networking. However, the key factor in both cases is the quality of relationships developed, regardless of the medium used. Whether connecting with people through screens or in person, responsiveness is a crucial element in any network. To expand and nurture your network, whether online or in person, you need to create new connections and remember people's names. Networking involves building rapport, facilitating connections, making introductions, promoting repeat business, continuous learning and growth, contributing to the community, and enhancing personal, customer, and business development.

已翻译

赞

Business Relationship Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to measure virtual networking success?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your strategies

3 Use your tools

4 Adjust your actions

5 Learn from others

6 Celebrate your wins

7 Here’s what else to consider

Business Relationship Management

给文章评分

感谢您的反馈

更多Business Relationship Management相关文章

更多相关阅读内容

What are the best ways to measure virtual networking success?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your strategies

3 Use your tools

4 Adjust your actions

5 Learn from others

6 Celebrate your wins

7 Here’s what else to consider

Business Relationship Management

给文章评分

感谢您的反馈

查看其他技能