What are the best ways to measure the success of your personal brand as a startup founder?

To define success for your personal brand as a startup founder, set clear, measurable goals such as increasing social media followers, securing speaking engagements, gaining media coverage, or growing your email list. Align these goals with your brand's mission and track progress regularly to gauge success.

Building a personal brand and defining your goals can feel similar to establishing a mission statement. What is it that you do? What do you offer and why might people work with you or seek you out? Getting clear on what kind of presence you want to have on a social platform helps with determining how you will measure whether that’s successfully coming across.

When shaping your personal brand, start by defining your end goals. Ask yourself: What do I want to achieve? This could be driving more traffic to your website, expanding your email subscribers, generating new business leads, getting noticed by the media, or becoming a respected voice in your field. These goals should be specific, measurable, achievable, relevant, and time-bound – known as SMART goals. Having these goals in place guides your personal branding journey, helping you choose the best ways to track your success and make meaningful progress.

Choose metrics for your personal video channel by focusing on: 1. Viewership: Track views, watch time, and audience retention. 2. Engagement: Measure likes, comments, and shares. 3. Subscribers: Monitor subscriber growth. 4. Demographics: Understand your audience's age, location, and interests. 5. Conversion: Analyse click-through rates and website traffic. 6. Revenue: If monetising, track earnings. 7. Content Quality: Assess video feedback and performance. 8. Trends: Stay updated on industry benchmarks. Adapt based on these metrics to attract and retain viewers.

“Building trust and loyalty with your audience” truly is the end result in my opinion. You can talk shop all day but until you have engagement metrics and begin building real community and connection, the material you share will go unnoticed. Don’t forget to engage in the comments of your posts, interact with other creator’s materials, and through relationship building, conversion will begin to happen.

To understand how well your personal brand is doing, you'll need some tools to gather and look at data. Google Analytics is a free tool that's great for tracking who visits your website and what they do there. For social media, you can use the analytics built into platforms like Facebook and Twitter to see how your posts are performing. Tools like Hootsuite or Buffer are helpful for managing your social media accounts and making them more effective. If you're into email marketing, platforms like Mailchimp have their own analytics for understanding your email campaigns. For media coverage, tools like BuzzSumo can help you find media opportunities and see how your media presence is growing. PS: Use HARO

Reviews & feedbacks are the great matrics by which the overall assessment of a business could be done. But make it sure that the reviews must be comming from a true customer or service receiver. Otherwise the assessment result will be wrong. A true customer when certifies a service or product then it is coming from his/ her heart. Genuinely if anyone get benefitted from a business then from the satisfaction & gratitude the reviews will come spontaneously. But not always good reviews will come. So called critique reviews will also come , which are to be accepted with same generecity. Because negetive reviews will point the drawbacks & loophole of the business & that is a chance to rectify the issues. So always a human review is reliable .

It is important to be open to feedback and adjusting. So as you start sharing your brand and looking at your metrics, also ask for qualitative feedback so you can use that to make changes that are relevant. But also know what is worth changing and what should be kept the same to be true to your brand.

Your audience needs to see your message 19x before they choose to buy your product or service. This applies to your personal brand as well to be able to stay top of mind and cut through the online clutter. Which means along with relevance and consistency, being able to measure your impact is key when building your personal brand. 1) Measure the impact by correlating the results with metrics you have set upfront for each content pillar. i.e awareness, engagement or conversion. You can't measure results if you don't have targets in place upfront. 2) Measure for relevance as well. Look beyond the numbers and see if the results you're achieving correlate with relevant target audience which will eventually convert.