What are the best ways to market your commercial properties online?

1 Create a professional website

One of the first steps to market your commercial properties online is to create a professional website that showcases your brand, expertise, and portfolio. Your website should be easy to navigate, responsive, and optimized for search engines and mobile devices. It should also include clear and compelling information about each property, such as location, features, amenities, floor plans, photos, videos, and virtual tours. You can use a platform like WordPress, Squarespace, or Wix to create your own website, or hire a web designer to customize it for you.

2 Leverage social media

Social media is a powerful way to reach and engage your target audience, build trust and credibility, and generate leads for your commercial properties. You can use platforms like Facebook, LinkedIn, Twitter, Instagram, and YouTube to share valuable content, such as market updates, tips, testimonials, case studies, and live Q&A sessions. You can also use social media ads to target specific demographics, locations, and interests, and drive traffic to your website or landing pages. Make sure to use high-quality images and videos, catchy headlines, and clear calls to action in your social media posts and ads.

3 Use online directories and platforms

Another way to market your commercial properties online is to use online directories and platforms that specialize in commercial real estate. These include sites like LoopNet, CoStar, CREXi, 42Floors, and Brevitas. These sites allow you to list your properties, showcase their details and photos, and reach a large network of potential buyers and tenants. Some of these sites also offer premium features, such as analytics, marketing tools, and exposure to brokers and investors. You should research and compare the different options and choose the ones that suit your budget and goals.

4 Create email campaigns

Email marketing is one of the most effective and affordable ways to market your commercial properties online. You can use email campaigns to nurture your leads, communicate with your prospects, and follow up with your clients. You can also use email campaigns to share relevant and useful content, such as newsletters, blog posts, ebooks, webinars, and invitations to events. You can use tools like Mailchimp, Constant Contact, or HubSpot to create and manage your email campaigns, and segment your list based on their interests, preferences, and behaviors.

5 Implement SEO strategies

Search engine optimization (SEO) is the process of improving your website's visibility and ranking on search engines like Google and Bing. SEO can help you attract more organic traffic and leads for your commercial properties online. To implement SEO strategies, you need to conduct keyword research, optimize your website's content and structure, create backlinks from other reputable sites, and monitor your performance and results. You can use tools like Google Analytics, Google Search Console, Moz, or SEMrush to help you with your SEO efforts.

6 Try video marketing

Video marketing is one of the most engaging and persuasive ways to market your commercial properties online. You can use video marketing to showcase your properties, tell stories, educate your audience, and inspire action. You can create videos such as property tours, testimonials, interviews, market updates, and tips, and share them on your website, social media, email, and online platforms. You can also use live video to interact with your audience in real time, answer their questions, and build rapport. You can use tools like Zoom, Facebook Live, YouTube Live, or Vimeo to create and stream your videos.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?