What are the best ways to manage your brand's online reputation?

CRUCIAL: Even if you are a Solopreneur, set up up google alerts for yourself and your company so you are on top of it. Google allows you to set many alerts for free and you can go really ninja with it such as "your company + name of a publication" or any detailed combination you'd like! The great thing about it is that you also get nice Surprises like I had, when I realized I was quoted positively in Forbes and Newsweek ?? for my knowledge. There are more sophisticated, paid tools you can use to set up alerts but if you are an SME, google alerts is good enough. You got this! Else I got you! Reach out, if you need help growing your Sales & Thought Leadership

On Social Media, always allow anyone to tag you. Whether good or bad, you will be in awareness of what people are talking about you and how they are using your product/service. In the case of it being unfavourable, you can easily untag yourself. Additionally, in most cases, repost the posts. Some brands make the mistake of being picky and selective about what they repost and whom is the person they would repost. BIG MISTAKE. You need to show how MANY people are talking about your brand not showcase your superficiality/shallowness.

When you receive a negative mention, it's important to respond promptly. This shows that you care about your customers and that you're willing to address their concerns. Don't just respond to negative mentions. Engage with your audience on all positive mentions as well. This shows that you're interested in what they have to say and that you appreciate their feedback.

Regardless of the organization I am a part of, I feel the primary focal point should remain on building trust and continuing presence through measure value additions. Even if that means having to add just one line that defines how my brand has evolved over the years while also supporting other businesses. The connection should be deeper than simple mentions, but actually how they've been able to provoke thoughts and start a dialogue around issues that matter. I feel, a personal touch can go a very long way, whether or not there were apps and tools used, to make such promotions.

As a social media manager, monitoring your brand mentions is vital. Its important to not only setup alerts but to research keywork linked to your brand. This is important because you want to stay up-to-date on any news linked to your brand name, whether positive or negative. For all brands I manage, I usually research keywords associated with the brand daily to make sure I repost positive mentions and reply to any mentions that are not properly reported.

NINJA TIP: You can convert them into raving Fans, if you respond to them this way: Step #1. Acknowledge their pain Even if you don't think it is your/your company's fault. Most of the time ppl just want to be heard. Step #2. Apologize When you say: "Sorry for the inconvenience this caused you", you'll notice the tension will go away. They will most likely realize they overreacted and may even apologize themselves Step #3 Value Ask how you can make it up to them. There are many things you can offer frustrated clients that won't cost anything to your company. but it'll make them raving fans. They may even post about that experience on social media You got this! Else I got you. Reach out

In my opinion, some must to do things are - 1) Monitor Online Conversations: Use online reputation management tools to track mentions of your brand across social media, forums, and review sites. 2) Engage with Your Audience: Respond promptly and professionally to comments and reviews, both positive and negative. 3) Build a Strong Online Presence: Create and maintain an active presence on social media and other online platforms that are relevant to your brand. 4) Provide Excellent Customer Service: Deliver outstanding products or services and offer exceptional customer support. 5) Transparency and Authenticity: Be transparent about your brand, its values, and any changes. Authenticity can build trust.

It is very important to respond, respond correctly. 1. Responding in time is very important. Within 24hrs builds trust. 2. Acknowledging before explaining. This will show that you care. 3. Never hesitate to apologize if necessary. 4. Keep a track of negative responses or feedback to rectify the issue permanently.

When, not if, you receive negative feedback it is crucial to respond to it quickly and take it seriously. Apologize candidly for mistakes, offer a solution, and validate the concern. In the end, we all want to be seen and heard, and we want to know that the brands we are supporting are going to continue to listen to and deliver amazing products and experiences to their customers. Don't hide from mistakes, own them and correct them. Demonstrate growth and proactivity at every opportunity.

Timely and engaged responses are among the best ways to enhance customer experience. Too often, we only focus on responding to negative feedback. However, prompt and relevant responses to positive feedback are just as important, often opening the door to UGC and upsell opportunities. Setting a goal response time and rewarding team members who meet the goal is a good way to reinforce the importance of timely response to feedback, both positive and negative.

NINJA TIP: Either you build your Brand Image or others do it for you. You might as well be the one who decides! Video is best, as it's personal. People get a better feeling about who you are. This is even more important now that there is so much AI generated content. Video will make you stand out big time. 2nd important element: Share PERSONAL stories. Most ppl stick to business content, when that's not what builds a connection with others. You want to evoke feelings in them so they will feel like following you and supporting you... Share your failures and weaknesses openly and see how people connect with you at a deeper level. You got this! Else I got you! Reach out, if you want to exponentially grow your Sales & Thought Leadership.

It's key to put on your target audience's shoes. The more empathy and insights you gain from it, the more likely to build the right content strategy to touch their hearts and generate valuable interactions.

User-generated content is the single best way to improve your brand's image. On LinkedIn especially, posts that come from the company page are all well and good, but positive content from employees, clients or industry peers is much more effective and trustworthy.

Absolutely! Content should not be created solely based on what you think your audience will like, but rather on what they are asking, wondering, and searching for. It's common for us to fall into the trap of wanting to create content that mimics our competitors or follows suggestions from the company's CEO (while it's acceptable to test these ideas occasionally). However, the primary focus should always be on addressing the needs of your customers.

Valuable content should be every brand's topmost priority. Quality over quantity, always! While everyone is busy searching for a "virality" quotient, I think it is important to look for the "value add" factor instead. The moment your audience sees something they have been looking for, you have already hit the jackpot. The most valuable content is the one that is widely shared and therefore has more chances of going "viral."

I often tell my clients, especially those in the services industry, to make client testimonials an entire content bucket. According to psychology, people don't even listen to themselves. They are often influenced by what others are saying about your product/service/brand.

No reviews, no revenue. Reviews are crucial for the business. They're the key to success, and that includes both positive and negative ones. They help to improve and understand your services from the customer's viewpoint. Plus, they greatly influence others when they're making decisions.

?????????????????? ???????????????? ?????????????? ?????? ???????????????????????? Actively seek positive reviews and testimonials from satisfied consumers. Encourage them to submit reviews or share their great experiences on social media. Positive feedback will help to balance out any bad comments and improve your brand's online reputation.

Maintain an active presence on social media platforms relevant to your audience. Share engaging content, interact with followers, and address questions or concerns promptly. Don't ignore negative comments or reviews. Instead, address them professionally and try to resolve any issues. Sometimes, turning a dissatisfied customer into a happy one can lead to positive word-of-mouth.Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or industry-specific review sites. Make it easy for them to do so by providing links and clear instructions.

As a social media manager, I understand the importance of safeguarding your brand's reputation in the online world. Think of a crisis as a sudden storm. It could be a product issue, customer complaints, legal troubles, or a PR nightmare. Having a crisis plan in place is like having an umbrella ready. It helps you know what to do, who's responsible, and how to communicate.

You should always be ready. Social media isn't just about creating flashy content. Any decent team's ongoing monitoring activity will often work as an early warning system for issues that can snowball into full-fledged crises. Stay on the ball and always escalate whenever something doesn't look right. If it really does look that bad, follow the plan and involve everyone you need to. Chances are you won't be making all the decisions, so it's important to bring in everyone who needs to be at the table, sooner rather than later.

Sadly, many underestimate the need for a crisis plan, but it's a must-have. Being prepared ensures no sudden surprises, allowing quick and effective responses to issues. It's like having a safety net for your brand.

???????????????? ???????????????????????? ?????? ???????????????????????? Building trust online requires transparency. Be honest, accept your faults when necessary, and communicate honestly with your audience. People value brands that are straightforward and real because they establish a sense of dependability and credibility.

Crisis management plans should always be proactively planned and never completely reactive. I've worked with companies that are entirely reactive to crisis management and it creates a dangerous spin into doubt and uncertainty, which ultimately leads to customer confusion and expectation misalignment. Failure is guaranteed at some point in a brand's lifecycle. Not every product, engagement, and moment is going to be flawless. But knowing how to own, acknowledge, and remedy a crisis for your brand with class and tact will go a long way for repairing customer trust.

Consistency is everything. Online brand building is a dynamic environment and customer needs and wants will change day to day. In a rapidly evolving digital world, you have to show up every single day and be consistent. Showing up is simply the most important action. Make sure your brand is consistent across all touchpoints including your website, social media and customer service. This helps create a strong and recognizable brand identity.

Remember, online reputation management is a journey, not a destination. By regularly evaluating and fine-tuning your strategy, you ensure that it stays aligned with your brand's goals and evolves with the ever-changing digital landscape.

Gone are the days of creating and sticking to yearly plans. While one must have a long-term vision when it comes to online content and reputation, it is important to evaluate your plans, goals and achievements on a monthly basis and even tweak them based on changing market conditions, digital landscapes and audience feedback. Rigidity towards plans and targets will only bring you down in the long run.

Experiment, experiment, experiment. I cannot stress this enough. The more stubborn you are about how YOU want to do things the less chances of your brand doing wonders online. Focus on what the audience wants, experiment with new platform updates, embrace change!

Being flexible and open to changes in the social media management field is essential for success in this dynamic industry. Social media platforms constantly evolve, introducing new features, algorithms, and trends. Professionals in this field must adapt swiftly to these changes, experimenting with innovative strategies and embracing emerging platforms. By staying open-minded and flexible, social media managers can harness the power of real-time engagement, creativity, and data-driven decision-making to ensure their platforms remain relevant and connected in an ever-changing digital landscape.

To me our spiritual life is as important as our physical one. I sometimes write articles expressing what I consider a necessity which is to finding the correct balance between what is called materialism, and spirituality. France, my tiny country, is the rationalism world champion, thanks to Descartes and its “followers” :) And what I do like in the American state of mind, both northern and southern, is its attempt to achieve this balance. Proof is that LinkedIn is open to those considerations. It's my own rationalism which makes me consider that duality, because, finally, that duality isn't, matter is spiritual... Any thumb up? :)

Be proactive and assess your content for brand and reputational risk ahead of publishing. Pay attention to the current news landscape. Consider if something could come across as tone-deaf or insensitive within a given cultural climate. Lean into partners. Pull in your public relations team when developing and evaluating content for risk. Understand the values and position of your brand. Before joining the social conversation about a trending topic, determine whether it makes sense for your brand to weigh in. Keep in mind that once something is posted, that post can take on a life of its own.