Repeat clients are the backbone of any successful event production business. They provide steady income, referrals, and testimonials for your work. But how do you manage them effectively and keep them happy? Here are some tips to help you build and maintain long-term relationships with your repeat clients.
The first step to managing repeat clients is to understand their needs and expectations. Every client is different, and they may have different goals, preferences, and budgets for each event. You need to communicate clearly and regularly with them, and ask for feedback and input. You also need to do your research and stay updated on their industry, audience, and competitors. This will help you tailor your services and solutions to their specific needs.
Ouvir constantemente e de forma ativa, fazendo as perguntas mais adequadas para que o cliente se exponha mais. Desta forma conhecemo-lo melhor e as nossas propostas ser?o mais adequadas.
The second step to managing repeat clients is to deliver quality and value consistently. You need to uphold your standards and reputation, and exceed their expectations. You need to be reliable, professional, and creative, and use your skills and experience to create memorable and impactful events. You also need to be transparent and honest about your costs, timelines, and deliverables, and provide clear and detailed invoices and reports. You need to show them that you are worth their investment and trust.
Transparência, honestidade, ética e conhecimento do produto/servi?o s?o fundamentais para o aumento da nossa reputa??o e imagem junto do cliente. Quando respondemos de forma assertiva, estamos a gerar Qualidade, se entregamos de forma rápida estamos a gerar Valor que pode multiplicar pela introdu??o na sua cadeia de Valor.
Also serve the client with good support and solution what they need. Give the current offers or opportunity. These will give customer a good vibe to repeat ratio.
The third step to managing repeat clients is to nurture the relationship. You need to treat them as partners, not just customers, and show them that you care about their success and satisfaction. You need to be responsive, respectful, and courteous, and address any issues or concerns promptly and effectively. You also need to show appreciation and gratitude, and send them thank-you notes, gifts, or discounts. You also need to keep in touch and follow up with them regularly, and offer them value-added services or referrals.
Algumas dicas para manter o contacto: - enviar uma campanha especial e adequada para aquele cliente em concreto - lembrete de aniversário - lembran?as à família. - parabenizar pela conquista da empresa - envio de oferta e/ou com informa??o sobre o lan?amento do momento
The fourth step to managing repeat clients is to seek feedback and improvement. You need to ask for their opinions and suggestions, and listen to their praises and complaints. You need to evaluate your performance and results, and identify your strengths and weaknesses. You also need to learn from your mistakes and challenges, and implement changes and improvements. You need to show them that you are open to feedback and learning, and that you are committed to excellence and growth.
Pedir a colabora??o para poder melhorar. Escuta ativa sobre o que correu mal e oferecer-se para solucionar alguma situa??o. O vendedor é o primeiro elo de liga??o com a empresa e deve ser o primeiro a procurar as causas e propor solu??es.
The fifth step to managing repeat clients is to anticipate their needs. You need to be proactive and innovative, and offer them new ideas and solutions. You need to understand their pain points and opportunities, and propose ways to solve or enhance them. You also need to be flexible and adaptable, and adjust to their changing needs and situations. You need to show them that you are ahead of the curve and ready for any challenge.
Ao conhecer a concorrência, podemos adequar-nos às necessidades de cada cliente, utilizando as referências mais adequadas, com a forma??o e informa??o mais adaptada ao seu mercado e expetativas.
The sixth step to managing repeat clients is to ask for referrals and testimonials. You need to leverage your existing relationships and expand your network and reach. You need to ask them to recommend you to their contacts or colleagues, and provide you with positive reviews or endorsements. You also need to showcase your work and achievements, and use your portfolio or case studies as marketing tools. You need to show them that you are confident and proud of your work, and that you value their support and loyalty.