What are the best ways to make your copy stand out and be memorable?

Knowing your audience is like nailing the first impression in a conversation—it sets the tone for everything that follows. When you understand who you're talking to, it's easier to speak their language and hit those pain points head-on. We're all bombarded with messages every day. But the ones that really grab our attention are the ones that feel like they were made just for us, right? That's the power of knowing your audience. Take a deep dive into what makes them tick. What keeps them scrolling? What makes them pause and pay attention? Once you've got that figured out, you can create copy that not only speaks their language but also sparks genuine interest as it resonates on a personal level. That's when the real connection happens!

?? Add these 11 things to write a memorable copy. Write about controversial things in a positive way Add stories Add the trending news or information to your copy Add humor to your copy Be controversial and back up your opinion Add historical figures to your copy Add history to your copy Write about the famous, Wars Books Movies TV shows Here's the simple rules, What attracts people the most, write about those things. DM me "copy" if you need a memorable copy.

Lo importante es hacerlo creativo y personal, impactando con frases e imágenes originales con las que la audiencia pueda empatizar Incluir frases que inviten a la reflexión y acción y mensajes con fuerza ?Y si le ponemos algo de humor? Sin duda captará la atención

To make your comfy stand out: 1. know your audience and form your narrative which will be coherent and concise for them 2. proof read for grammatical errors, typos etc 3. maintain one style of writing throughout and let the story flow in a structured manner

Para fazer sua cópia se destacar e ser inesquecível, foque em autenticidade e conex?o emocional. Use uma linguagem que ressoe com seu público, contando histórias que cativem e transmitam valores. A chave é ser claro, conciso e criativo, utilizando gatilhos emocionais para gerar empatia e interesse. Diferencie-se pela originalidade, evitando clichês, e sempre ofere?a um valor único que só você pode proporcionar. Lembre-se, o memorável nasce do cora??o para o cora??o.

Use emotive language in your headlines to grab attention. A good headline quickly tells readers what they'll learn from your writing piece.

Here are tools you can use to create memorable headlines: - Simile - Hyperbole - Parallelism - Personification - Question - Fact - Metaphor

My secret to writing great headlines -> I got this from reading Ca$vertising. So what it basically says is to have your #1 benefit clearly stated in your headline (the What's In It For Me) Secondly, the headline should have some kind of curiosity element So let's apply both of these right now: Say I am writing a headline for a Solar ad, the headline can be something like "Breaking News: First Energy Employee Tested Solar Panels Reduces Monthly Bills By Double or Triple Times The Ordinary Solar Plates" Or some variation of it.

Producing a memorable copy isn't about value. Yes, value is important. Without value, copy is trash. Writing a memorable copy is different. It starts from the (almost) forbidden things to be added to your copy. Things which people rarely discuss socially. This information is legit, but due to the hype in the social, it is not allowed anymore. But still, legendary copywriters are allowed to write such things. Don't believe me? Why most A-list copywriter's ads are known by every copywriter? They use that stuff in their copy, which you can't use ever in today's society. ?Entertainment is the 2nd source of a memorable copy. Especially if the audience resonates with the actors of the entertainment. ?Situational linked copy

Crafting memorable copy requires more than just words; it demands infusing personality and voice. In a sea of content, standing out means authentically showcasing your unique tone and perspective. Whether it's injecting humor, passion, or empathy, let your personality shine through. A distinct voice not only captivates but also leaves a lasting impression on your audience. Mastering this art transforms your copy from forgettable to unforgettable.

In today’s busy world how do you capture your audience’s attention long enough to notice you? You can stand-out by letting your authentic personality display through your personality and voice in your copy. This makes sense when you relate it to buying a service provided by an person; e.g. When you select an accountant, or a personal trainer or a business coach. You’re drawn to the people you like or connect well with. You’ll find that you will choose them even if they’re not the most convenient, best priced, or even most suited product for you. And the same goes with writing copy, people will be drawn to certain products because of the ‘personality’ they communicate. So be you! It will attract people to you.

Crafting compelling copy and/or language is akin to sculpting a masterpiece. Just as a skilled artist selects the finest tools, we must choose powerful words that resonate. Think of language as your palette, each word a brushstroke shaping perception. Swap passive phrases for dynamic expressions, injecting vitality into your message. Like a maestro conducting an orchestra, use synonyms and analogies to evoke emotions and captivate your audience. And please, abandon weak phrases like "I want" or "I'm hoping", and instead try directness. Let's refine our symphony of words for maximum resonance and connection.

Readability in terms of 2 senses: 1. Skimmable to the eye 2. Easy to understand words If anyone of the elements is missing, you would be dropping prospects left and right and by the end when you make your call to action there would hardly be anyone

Also never forget to use white spaces... Why? Simply because the human eye doesn't like to see big blocks of text! Tell me if you open a cold email that was sent to you and from line 1 there was just so much text clogged.... would you read it? I certainly won't. So if you won't read it yourself then why send it to your audience (what makes you believe that they would read the whole thing?) So try formatting your copy to be easily skimmed by the eye (Just like this one)

Most copy stinks. If yours does not stink, you're already standing out. Standout copy has three things going for it. 1. Craft (professionalism) 2. Creativity (originality or artistry). 3. Value (it offers something the target audience appreciates). Have one of these and your copy is okay. Have two of these and your copy is good. Have all three and you might have a homerun on your hands.

Read a lot of great copy. The better the input -> The better quality the output Same applies to copywriting The better copy and copywriters you study -> The better your own copy would be

Outro aspecto crucial para o sucesso na comunica??o digital é a consistência, que se aplica tanto à frequência das postagens quanto ao estilo e ao tom de voz utilizados. Manter uma regularidade nas postagens ajuda a construir um ritmo previsível e confiável para a audiência. Além disso, a uniformidade no tom de voz e no estilo de comunica??o estabelece uma identidade única, refor?ando a presen?a da sua marca. Essa consistência n?o só fortalece a conex?o com o público existente, mas também atrai novos seguidores, criando um elemento distintivo e proprietário na maneira como sua marca se comunica.

ASK YOURSELF – WHAT COULD I DO DIFFERENTLY? This is not the time for the “same old – same old” what else could you try that you don’t usually do? Is it time to: ? collaborate with someone on a new project/idea to expand your online audience? ? try a new marketing strategy like a new social channel? ? try a new communication idea like a Live, a Webinar series or a podcast? ? Try a campaign targeting your ideal audience ? Try new influencer or ambassador strategies?