TV production is a complex and creative process that involves many skills, techniques, and decisions. How can you make sure that your TV shows are engaging and entertaining for your audience? Here are some tips and best practices to help you create captivating TV productions.
Before you start planning and producing your TV show, you need to know who you are making it for. What are their interests, preferences, and expectations? How do they consume TV content? What are their pain points, challenges, and goals? By researching and understanding your audience, you can tailor your TV production to their needs and desires, and make it more relevant, relatable, and enjoyable for them.
Make content in your own language, Culture & wardrobe & add captions in almost all languages. Movies always grab more attention when made differently & uniquely.
Every TV show should have a clear and specific purpose. What are you trying to achieve with your TV production? What message or story do you want to convey? What value or benefit do you want to provide to your audience? By defining your purpose, you can focus your TV production on delivering your core idea and goal, and avoid distractions, confusion, or inconsistency.
A strong narrative is the backbone of any TV production. It is the way you structure and present your content, using elements such as characters, plot, conflict, resolution, and theme. A good narrative should engage your audience emotionally, intellectually, and creatively, and make them care about what happens next. To craft a compelling narrative, you need to plan your TV production carefully, using tools such as outlines, scripts, storyboards, and shot lists.
TV production is a visual medium, and you should use it to your advantage. Visual storytelling is the use of images, colors, movements, angles, transitions, and effects to enhance your narrative and communicate your message. Visual storytelling can help you create mood, atmosphere, contrast, emphasis, and meaning in your TV production. To use visual storytelling effectively, you need to master the basics of cinematography, lighting, editing, and graphics.
Be careful with adding too many "bells and whistles" like flashy transitions or graphics outside of opens/reopens. While they may be appropriate for commercial work/promotions and shorter-form pieces, they can be distracting in a longer format. If you watch your piece and find yourself paying attention to transitions or other sudden movements you've added in post production, you've probably added too much.
Sound and music are also powerful tools to enrich your TV production. Sound and music can help you create ambiance, rhythm, tension, emotion, and identity in your TV production. They can also complement or contrast your visual storytelling, and reinforce or challenge your narrative. To add sound and music successfully, you need to choose the right sounds and music for your TV production, and balance them with your dialogue and visuals.
Finally, you need to test and refine your TV production before you release it to your audience. Testing and refining can help you identify and fix any issues, errors, or gaps in your TV production, and improve its quality and impact. You can test and refine your TV production by getting feedback from others, watching it from different perspectives, and using tools such as analytics, surveys, and ratings.
One of the keys to keeping the video interesting is to tighten up the footage so every second is counted and the viewer keeps his attention on the video.