What are the best ways to learn and teach SEO software and tools?

Don't get overwhelmed when choosing the right tools for learning SEO. Start with these 2 skills and tools: ? Keyword research - Keysearch ? On-page SEO - Yoast Keyword research is the skill of finding keywords that people are actually searching for AND your website can rank for (not too competitive). On-page SEO is the skill of getting your blog post to rank on page 1 of Google for the intended search. Don't download every SEO tool and Chrome extension you can find. Start with these 2 skills and build with more tools and optimization skills over time.

To master SEO software and tools, engage in online courses, workshops, and webinars from reputable sources like Moz Academy and SEMrush Academy. Stay updated with industry blogs and podcasts for the latest insights. Practice using tools like Google Analytics and Ahrefs for hands-on experience.

Mastering SEO software and tools involves effective learning and teaching methods. Here are some valuable strategies: 1. Hands-on practice: Encourage learners to explore tools themselves, experimenting with different features and functionalities to gain practical experience. 2. Interactive workshops: Conduct workshops or webinars where participants can ask questions, share insights, and learn from real-world examples of tool usage. 3. Case studies and tutorials: Provide detailed case studies and step-by-step tutorials that demonstrate how to apply SEO tools to solve specific challenges or achieve desired outcomes.

Breaking down each of the components of SEO into actionable steps and establishing a knowledgebase with SEO guidelines is a good way to understand the best practices in each of the following areas: 1) Technical SEO (Indexing, Crawling and HTML): a. What metadata and structured data markup is relevant to your product, service and brand in each of the channels that it is using (i.e. Google, Meta, and Linkedin Schema Markup) and what are their testing tools? b. How should metadata and rich text be structured, both the metadata that is embedded in media files and listed on the pages of websites, social media, shops and merchant centres? c. What should be the logic of naming all media and files uploaded online based on optimized data markup?

Breaking down each of the components of SEO into actionable steps and establishing a knowledgebase together with SEO guidelines is a good way to understand the best practices in each of the following areas: 2) International SEO a. What top level domains are most recognized in the sector and geographic location of buyers? b. Which hosting provider is best for the business? c. Which domains should redirect to the website and have they been authenticated? d. How should all accounts be managed and integrated and are all tags and pixels connected to the right accounts? e. Are hreflang tags implemented correctly? f. What is the logic of how links should be built on the site?

Breaking down each of the components of SEO into actionable steps and establishing a knowledgebase together with SEO guidelines is a good way to understand the best practices in each of the following areas: 3) E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) a. Is the content considered YMYL? (Your Money or Your Life)? What level of social responsibility should it demonstrate? b. What kind of content should be created and how should it be adapted to various formats (i.e. single image, multiple images, PDF, image with clickable link, poll, video short, event) c. Which features and CTAs are most important to include in each type of post? (hashtags, profile and product tags, link to page, forms, location, contact info).

Breaking down each of the components of SEO into actionable steps and establishing a knowledgebase together with SEO guidelines is a good way to understand the best practices in each of the following areas: 4) Competitor Research a. Which keywords, phrases and hashtags are competitors paying for and how should they be evaluated, classified and tracked? b. How do competitors rank in search results? c. What are the measures to take in order to prevent click fraud, bot traffic, false reviews, fake pages and websites, ecc? d. How to assess online brand reputation?

Breaking down each of the components of SEO into actionable steps and establishing a knowledgebase together with SEO guidelines is a good way to understand the best practices in each of the following areas: 5) Audience Research (Defining buyer personas and customer journeys) a. Which websites, social media networks, pages and groups are used by the buyer persona? (touchpoints) b. Which keywords, phrases and hashtags are relevant to the sector and how should they be evaluated, classified, tracked and implemented? c. What are the characteristics that can be identified in each platform along with the demographics and psychographics according to those criteria? d. Which topics are most interesting to the buyer?

Following tools can really help both learners and teachers to understand the fundamentals of SEO: 1- Wix is an excellent tool to create a website easily. 2- Rabbit SEO is an SEO plug-in within Wix to integrate with your website to identify all SEO related issues. Both basic SEO and Advanced SEO tools can be used. 3- SEMRush is a one of the best Keyword analysis tools that can be integrated within Wix to find suitable keywords. It will help to look at search volume, SEO difficulty, and the intent. 4- Google analytics can be linked to your Wix website to measure its performance. That is crucial to see the performance of your keywords.