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What are the best ways to involve stakeholders in R&D?

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Research and development (R&D) is a vital process for creating and improving products, services, and solutions that meet customer needs and generate value. However, R&D cannot succeed in isolation. It requires the input, feedback, and support of various stakeholders, such as customers, users, partners, suppliers, investors, regulators, and employees. How can you involve these stakeholders in your R&D projects effectively and efficiently? Here are some best practices to consider.

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RANU RAI

Senior Executive @ AUROBINDO PHARMA LTD | Peptide Characterization | Project Management

1 Define your stakeholders

Before you start your R&D project, you need to identify who your stakeholders are and what their interests, expectations, and roles are. You can use tools such as stakeholder mapping, analysis, or profiling to categorize them according to their power, influence, interest, and impact on your project. This will help you prioritize and tailor your communication and engagement strategies for each stakeholder group.

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2 Communicate clearly and regularly

Communication is key to building trust and rapport with your stakeholders. You need to communicate your R&D goals, objectives, scope, timeline, budget, risks, and deliverables clearly and consistently. You also need to update them on your progress, achievements, challenges, and changes regularly. You can use various channels and formats, such as emails, newsletters, reports, presentations, webinars, meetings, or workshops, depending on your stakeholders' preferences and availability.

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3 Seek feedback and input

Feedback and input from your stakeholders can help you validate your assumptions, test your hypotheses, refine your ideas, and improve your outcomes. You can seek feedback and input from your stakeholders at different stages of your R&D project, such as ideation, prototyping, testing, evaluation, or dissemination. You can use methods such as surveys, interviews, focus groups, user testing, co-creation, or participatory design to collect and analyze their opinions, suggestions, and experiences.

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Michael March

Director of Product Management | Product Development, Research and Development, Commercialization
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Don't forget the value of informal, "Hey look at this" check-ins to show off the project over time. Your stakeholders likely don't know the complexity of your projects so even simple pictures of equipment or samples of work-in-progress can go a long way in building stakeholder buy-in and proving progress.

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4 Involve stakeholders in decision-making

Involving stakeholders in decision-making can increase their ownership, commitment, and satisfaction with your R&D project. You can involve stakeholders in decision-making by inviting them to join your steering committee, advisory board, or working group. You can also consult them on key issues, dilemmas, or trade-offs that affect your project. You can use tools such as voting, ranking, or scoring to facilitate and document their decisions.

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Michael March

Director of Product Management | Product Development, Research and Development, Commercialization
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One way I've improved the quality of stakeholder decision-making and feedback is with blind product testing. Gather your key stakeholders and evaluate several prototypes, controls, and even competitor products together. By this time you should have some critical-to-customer traits you're looking to improve and your internal "customers" will have a chance to experience that improvement and weigh in before they begin to decide what works and what doesn't. If there are non-product traits you want in consideration make sure that is communicated and attached to the products. somehow. For example, cost can be conveyed with a simple price tag without disclosing sample identity.

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5 Acknowledge and reward contributions

Acknowledging and rewarding contributions from your stakeholders can motivate them to continue and enhance their involvement in your R&D project. You can acknowledge and reward contributions by expressing your appreciation, recognition, or gratitude verbally or in writing. You can also offer incentives, such as discounts, vouchers, free samples, certificates, or recognition awards, depending on your stakeholders' values and expectations.

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Michael March

Director of Product Management | Product Development, Research and Development, Commercialization
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Take pictures of the stakeholders in action! Group photos are a great way to show the size and involvement of the team, not to mention they make great PowerPoint slides when the results of these decisions are communicated broadly.

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6 Evaluate and improve stakeholder involvement

Evaluating and improving stakeholder involvement can help you measure its effectiveness and efficiency, identify its strengths and weaknesses, and implement improvements and adjustments. You can evaluate and improve stakeholder involvement by collecting and analyzing data on indicators such as participation rates, satisfaction levels, feedback quality, decision outcomes, or impact results. You can also solicit feedback from your stakeholders on how they perceive and experience their involvement in your R&D project.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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RANU RAI

Senior Executive @ AUROBINDO PHARMA LTD | Peptide Characterization | Project Management
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One thing I would like to add- Cultivating a strong sense of ownership among stakeholders in R&D. When everyone feels personally invested in the project, it not only enhances commitment but also sparks creativity and a deeper level of engagement. This sense of ownership is a catalyst for driving successful outcomes in research and development.

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What are the best ways to involve stakeholders in R&D?

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1 Define your stakeholders

2 Communicate clearly and regularly

3 Seek feedback and input

4 Involve stakeholders in decision-making

5 Acknowledge and reward contributions

6 Evaluate and improve stakeholder involvement

7 Here’s what else to consider

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