What are the best ways to introduce a new prototype without resistance?

1 Define your goals

Before you present your prototype, you need to have a clear idea of what you want to achieve with it. What are the main features, benefits, and value propositions of your prototype? What are the assumptions, hypotheses, and questions that you want to validate or invalidate with your prototype? What are the success criteria and metrics that you will use to evaluate your prototype? Having a well-defined goal will help you focus your prototype on the most important aspects, and communicate them effectively to your customers.

2 Know your customers

Another key factor to introduce your prototype without resistance is to understand your customers' needs, preferences, and expectations. Who are your target customers, and what are their pain points, goals, and motivations? How do they currently solve their problems, and what are the gaps or opportunities that your prototype can address? How do they prefer to interact with your prototype, and what are the best channels and formats to reach them? Knowing your customers will help you design your prototype with empathy, and tailor it to their specific context and situation.

3 Simplify your prototype

One of the most common mistakes that entrepreneurs make when introducing a new prototype is to overload it with too many features, details, or information. This can overwhelm your customers, and make them lose interest, trust, or understanding of your prototype. Instead, you should simplify your prototype as much as possible, and focus on the core functionality, value, and message that you want to convey. You can use techniques such as the Minimum Viable Product (MVP), the Value Proposition Canvas, or the Lean Canvas to help you identify and prioritize the essential elements of your prototype.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?