What are the best ways to increase your brand content's shareability?

1 Know your audience

The first step to creating shareable content is to understand who your audience is, what they need, and what they value. You can use tools like Google Analytics, social media insights, and surveys to collect data on your audience's demographics, interests, behaviors, and preferences. You can also create buyer personas to represent your ideal customers and their pain points, goals, and motivations. By knowing your audience, you can tailor your content to their needs and expectations, and make it more relevant, useful, and appealing to them.

2 Use storytelling

Storytelling is a powerful way to connect with your audience on an emotional level, and to make your content more memorable, engaging, and persuasive. Stories can also help you convey your brand personality, values, and message, and to build trust and loyalty with your audience. You can use storytelling techniques such as creating a narrative arc, using sensory details, adding conflict and resolution, and using metaphors and analogies to make your content more compelling and relatable. You can also use different formats and media, such as videos, podcasts, infographics, and case studies, to tell your stories in different ways.

3 Add value

Another key factor that influences shareability is the value that your content provides to your audience. Value can be defined as the benefits, outcomes, or solutions that your content offers to your audience's problems, needs, or desires. Value can also be measured by the quality, relevance, and usefulness of your content. To add value to your content, you need to focus on solving your audience's pain points, answering their questions, offering them tips, insights, or resources, or entertaining them with humor, inspiration, or creativity. You also need to ensure that your content is well-researched, accurate, original, and up-to-date.

4 Optimize for social media

Social media is a powerful tool for distributing and amplifying content, as well as encouraging your audience to share it. To make the most of social media, you need to optimize your content for the platforms and users. This includes using catchy headlines and compelling visuals to grab attention, writing concise and clear copy, providing a clear call to action, using hashtags, keywords, and tags to increase visibility, experimenting with different formats, and monitoring and analyzing metrics. Doing so will help you identify what works and what doesn't, enabling you to improve your content strategy.

5 Encourage feedback and participation

Increasing the shareability of your brand content is an ongoing process that requires you to create content that resonates with your audience, and to optimize it for the platforms and channels where they consume and share it. One of the best ways to achieve this is to involve your audience in the content creation and distribution process, and to encourage them to give you feedback and participate in the conversation. This will make your audience feel valued, heard, and connected, while also generating more word-of-mouth and social proof for your brand. To accomplish this, you could ask for their opinions, questions, suggestions, or experiences related to your content topic; create content that invites them to take action; feature their feedback, testimonials, reviews, or stories in your content; collaborate with them, influencers, or partners to co-create content; or reward them for sharing your content with incentives, discounts, or recognition. By following these best practices, you can increase the shareability of your brand content and achieve better results for your brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?