What are the best ways to increase visibility as a freelance content developer?

While creating a website is essential, being active on digital platforms—like social media—is equally crucial. Many individuals struggle to find solutions there, so by alleviating their troubles, you can increase your visibility.

As a freelance content developer, boosting visibility involves several strategies. First, utilize social media like LinkedIn and Instagram to showcase your work and engage with audiences. Create a professional website with a portfolio and a blog for insights. Networking is key; attend industry events and collaborate with peers. Implement SEO to enhance online presence. Focus on producing high-quality, valuable content. Use platforms like Upwork and Fiverr to connect with clients globally. Encourage client referrals and display testimonials. Stay updated with industry trends and be consistent in your efforts. Email marketing and regular social media updates can also maintain engagement with your audience.

A website is important to have because it's something you own, rather than keeping all your assets on social media. It doesn't have to be super in-depth. Use it as your online portfolio and as a place where potential clients can get in touch with you. Once you have that in place, networking and staying active where your clients are -- LinkedIn, for example -- is just as important.

After freelancing for over nine years, here are my main takeaways: 1- For new freelance content developers, skip Upwork due to stiff competition and needing upfront investment for bids. If you are already on Upwork, persist there keep looking for projects. 2- Optimize LinkedIn, and leverage the power of Sales Navigator with a free trial, and then go from there. 3- Create a strong portfolio, website, and blogs. Brand yourself across LinkedIn, Instagram, and other platforms. 4- Attend meetups and conferences and network actively. Showcase your work, create digital cards, and expand connections. 5- Last but not least, request recommendations and testimonials from current clients for added credibility and support. Hope this helps!

The future of freelancing is going to place a lot of value on networking through social media platforms. It's a way to stay connected to your peers, learn what's happening in your industry, and get in front of potential clients. With AI tools, creating generalized content is going to be super easy. It's the writers who have networks of SMEs that are going to add exceptional value for businesses in the content development process.

Social media platforms are indeed so powerful tools which can help you reach to whole world sitting in one room. Here is my story. I am a profession working in corporate and moved as a freelancer. I gained various certifications. Continuously mastering my skills and becoming subject matter expert. Despite being knowledgable, I had no client in my kitty. Disappointed from all the directions, I then reachout to my mentors. Got an advice to showcase myself on social media platform. 'Unless you show your work to the world, how would they know about you'. That was the time, I learnt the use of social media & started showcasing my work and my knowedge. Out of which LinkedIn helped me the most. & since then there was no looking back.

As said, universe works on 'cause & effect' relationship, so does social media. Consistency is the Key. Social Media strategy needs discipline. There have been scenarios when I have been very active on social media platform and sometimes absconding for the same. The reason behind could be my procastination and lack of discipline. In both the scenarios, I have seen the results. As par my experience on social media, I suggest freelancer to be consistent with thei presence on social media for better visibility. After all, 'Jo dikhta hai vo bikta hai'. These platforms analyses the users moves and boosts the ones who are regular and consistant. That's how the algorithm works. And with the advent of AI, things a too quick as lightening.