登录查看更多内容

What are the best ways to increase mobile website and app conversions?

由人工智能和领英社区提供技术支持

Increasing mobile website and app conversions is a key goal for many marketers, but it can be challenging and complex. Mobile users have different expectations, behaviors, and preferences than desktop users, and they often face more distractions, interruptions, and frustrations. How can you optimize your mobile website and app to deliver a smooth, engaging, and persuasive user experience that leads to more conversions? Here are some best practices and tips to help you achieve that.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Christopher Smolak

CMO | Growth Leader | 0-1 | Scaling Tech & Global Expansion from China

1 Understand your mobile users

The first step to increase mobile conversions is to understand who your mobile users are, what they want, and how they interact with your website and app. You can use various tools and methods to collect and analyze data about your mobile users, such as analytics, surveys, feedback forms, heatmaps, session recordings, and user testing. You can also segment your mobile users by device type, location, traffic source, behavior, and other criteria to identify patterns and trends. By understanding your mobile users, you can tailor your website and app to their needs, preferences, and pain points.

添加您的观点

2 Simplify your design and navigation

The second step to increase mobile conversions is to simplify your design and navigation to make it easy for your mobile users to find what they are looking for and complete their tasks. You can use responsive design, adaptive design, or a separate mobile site or app to ensure that your website and app fit different screen sizes and orientations. You can also use clear and consistent labels, icons, buttons, and menus to guide your mobile users through your website and app. You can also reduce clutter, distractions, and unnecessary elements that can slow down your website and app or confuse your mobile users.

添加您的观点

Christopher Smolak

CMO | Growth Leader | 0-1 | Scaling Tech & Global Expansion from China
举报内容
Less is more. That's not always the case but it is here. What is the first screen your users see? How does that screen differ from desktop, tablet and mobile? Is there a clear description of what your product offers? The pain point or problem it solves. And what is the call to action? Don't clutter your homepage with spaces with newsletters and contact forms and several different buttons. Keep things simple. Pick one objective and concentrate on it. And even then when you've setup your main call to action button do some A/B testing. What happens if the button is "Save Now" versus "Buy Now"? What if you change the colour of the button? Keep things simple and easy to understand. Adding too many choices can lead to conversion drop offs.

已翻译

赞

3 Optimize your forms and checkout

The third step to increase mobile conversions is to optimize your forms and checkout to make it easy for your mobile users to fill out information and complete transactions. You can use short and simple forms that only ask for the essential information and use autofill, autocomplete, and validation features to speed up the process. You can also use clear and visible calls to action, progress indicators, and security badges to motivate and reassure your mobile users. You can also offer multiple payment options, such as credit cards, digital wallets, and mobile payments, to cater to different preferences and scenarios.

添加您的观点

4 Enhance your content and copy

The fourth step to increase mobile conversions is to enhance your content and copy to make it relevant, engaging, and persuasive for your mobile users. You can use short and concise headlines, subheadings, bullet points, and paragraphs to break up your content and make it easy to scan and read. You can also use clear and compelling language, tone, and voice to communicate your value proposition, benefits, and urgency. You can also use images, videos, animations, and other visual elements to support your content and copy and appeal to your mobile users' emotions.

添加您的观点

5 Test and experiment

The fifth step to increase mobile conversions is to test and experiment with different elements of your website and app to find out what works best for your mobile users. You can use various tools and techniques to conduct A/B testing, multivariate testing, split testing, and other types of experiments to compare different versions of your website and app and measure their impact on your mobile conversions. You can also use analytics, feedback, and user testing to evaluate the results and identify the best practices and opportunities for improvement.

添加您的观点

Christopher Smolak

CMO | Growth Leader | 0-1 | Scaling Tech & Global Expansion from China
举报内容
Test, test, test. And that isn't just the simple stuff. Maybe there is a developer team on charge of the site. Dont rely on that team to test, but rather have your sales and marketing guys visit the site and simulate user journeys. How easy is it to simply follow through to checkout and buy something? Or signup for an account? Which parts can be improved? Then move on to conducting different tests such as A/B tests. Maybe rearranging buttons, changing actions, providing more (or less) info etc. How does it impact your objectives and the conversions?

已翻译

赞

6 Learn from the best

The sixth and final step to increase mobile conversions is to learn from the best examples and case studies of mobile websites and apps that have achieved high conversion rates and user satisfaction. You can use various sources and platforms to find and analyze the best practices and strategies of successful mobile websites and apps, such as blogs, podcasts, newsletters, books, courses, and awards. You can also use tools and frameworks to benchmark and audit your own mobile website and app and compare them with the best in your industry and niche.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Christopher Smolak

CMO | Growth Leader | 0-1 | Scaling Tech & Global Expansion from China
举报内容
Expanding on this topic. Where are your users coming from and how do they interact with your site? There are tonnes of tools that help you check and analyse your traffic and visitors. Try some out and see if you can spot patterns and opportunities. If you have a blog and there are some popular articles - are thet actions you can add to help boost conversion or retain users. SEO is another huge topic. You can use the data to potentially see where your visitors are coming from and what they are looking for and you can also research into what is working for your competitors.

已翻译

赞

Marketing Research

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to increase mobile website and app conversions?

1

2

3

4

5

6

7

1 Understand your mobile users

2 Simplify your design and navigation

3 Optimize your forms and checkout

4 Enhance your content and copy

5 Test and experiment

6 Learn from the best

7 Here’s what else to consider

Marketing Research

给文章评分

感谢您的反馈

更多Marketing Research相关文章

更多相关阅读内容