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What are the best ways to improve your video portfolio and website with analytics and feedback?

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As a videographer, you want to showcase your work and attract more clients with a stunning video portfolio and website. But how do you know if your portfolio and website are effective and engaging? How do you measure and improve your performance and conversion? The answer is to use analytics and feedback tools to gain insights and optimize your online presence. In this article, we will cover some of the best ways to use analytics and feedback to improve your video portfolio and website.

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Mike Vannelli

Creative Director @ thinkenvy.com

1 Analyze your website traffic

One of the most basic and essential ways to use analytics is to track and analyze your website traffic. You can use tools like Google Analytics, Matomo, or Fathom to collect and visualize data about your visitors, such as their location, device, browser, behavior, and source. This can help you understand who your audience is, how they find you, what they do on your website, and how long they stay. You can also use analytics to set goals and track conversions, such as contact forms, bookings, or downloads. This can help you measure your website's effectiveness and identify areas for improvement.

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Mike Vannelli

Creative Director @ thinkenvy.com
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Improving your video portfolio and website with analytics and feedback is like being a detective in a crime drama. Analytics are your clues, hinting at which parts of your site and videos are capturing attention and where visitors lose interest. Feedback is your witness testimony, giving you direct insights from the audience themselves. Your job is to piece these together, make sense of the patterns, and then make the necessary tweaks. But remember, just like a good detective, it's about following the evidence, not personal hunches. Alright Sherlock, time to get sleuthing!

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2 Optimize your website speed and design

Another way to use analytics is to optimize your website speed and design. Your website speed and design can affect your visitors' experience, engagement, and impression of your work. You can use tools like Google PageSpeed Insights, Pingdom, or GTmetrix to test and improve your website speed and performance. You can also use tools like Google Mobile-Friendly Test, Responsive Design Checker, or BrowserStack to test and improve your website's responsiveness and compatibility across different devices and browsers. These tools can help you ensure that your website loads fast, looks good, and works well for your visitors.

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3 Collect feedback from your visitors and clients

Analytics can tell you what your visitors and clients do on your website, but not why they do it or how they feel about it. That's why you need to collect feedback from your visitors and clients to get their opinions, suggestions, and testimonials. You can use tools like SurveyMonkey, Typeform, or Google Forms to create and share surveys, polls, or questionnaires with your visitors and clients. You can also use tools like Hotjar, UserTesting, or UsabilityHub to collect and analyze user behavior, feedback, and testing on your website. These tools can help you understand your visitors' and clients' needs, preferences, and satisfaction, and use their feedback to improve your website and portfolio.

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4 Showcase your best work and testimonials

Once you have collected and analyzed your analytics and feedback data, you can use it to showcase your best work and testimonials on your website and portfolio. You can use analytics to identify your most popular, viewed, or shared videos, and feature them prominently on your homepage, portfolio, or social media. You can also use feedback to select your most positive, relevant, or persuasive testimonials, and display them on your website, portfolio, or landing pages. These can help you highlight your skills, expertise, and value, and build trust and credibility with your potential clients.

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5 Update your website and portfolio regularly

Finally, one of the best ways to use analytics and feedback to improve your website and portfolio is to update them regularly. Updating your website and portfolio can help you keep up with the latest trends, technologies, and best practices in videography and web design. It can also help you showcase your recent work, achievements, and awards, and demonstrate your growth and development as a videographer. You can use analytics and feedback to monitor your website and portfolio performance, and make changes and improvements based on the data and insights you gather. Updating your website and portfolio can help you maintain your online presence, attract more visitors and clients, and stand out from the competition.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jeffrey Gothard

Producer/Director/Videographer/Photographer
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As someone involved in media arts...it is easy to fall into a trap of saying "I don't want to be bragging, or toot my own horn...my work should speak for itself. But remember that there is so much noise out there, that you need to differentiate your business from others that do exactly what you do. By getting the word out and using any data you get your hands on, you can shape a message about what you offer that is different and better for what client need in today's rapidly changing creative environment. Let people know what is working for your clients, and what new things you can do to improve results for them.

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What are the best ways to improve your video portfolio and website with analytics and feedback?

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1 Analyze your website traffic

2 Optimize your website speed and design

3 Collect feedback from your visitors and clients

4 Showcase your best work and testimonials

5 Update your website and portfolio regularly

6 Here’s what else to consider

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