登录查看更多内容

What are the best ways to identify new revenue streams in media sales?

由人工智能和领英社区提供技术支持

Media sales is a dynamic and competitive field that requires constant innovation and adaptation to changing customer needs and preferences. As a media sales professional, you need to be able to identify new revenue streams that can enhance your existing portfolio and generate more value for your clients. In this article, we will explore some of the best ways to do that, based on market trends and analysis.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Faisal Shahzad

Experienced in Social Media Marketing Management , Audience Engagement, Facebook Marketing, Instagram Marketing…
Jatin T.

Chief Associate- B2B -Corporate Marketing, Strategic Campaign Promotion-Growth Marketing| Data Acquisition-…

1 Understand your audience

The first step to finding new revenue streams is to understand your audience better. You need to know who they are, what they want, how they consume media, and how they respond to different types of content and advertising. You can use various tools and methods to collect and analyze data, such as surveys, interviews, focus groups, web analytics, social media monitoring, and customer feedback. By understanding your audience, you can segment them into different groups based on their demographics, psychographics, behavior, and interests. This will help you tailor your media sales strategy to each group and offer them more relevant and personalized solutions.

添加您的观点

Faisal Shahzad

Experienced in Social Media Marketing Management , Audience Engagement, Facebook Marketing, Instagram Marketing, Twitter Management, LinkedIn Campaigns, TikTok Promotion, Paid Advertising, Content Creation, Paid Ads
举报内容
Diversify content formats like podcasts and sponsored content to attract varied advertisers. Offer subscription-based premium content and host events for ticket sales and partnerships. Integrate e-commerce, sell audience insights, and explore licensing or syndication. Create memberships with exclusive benefits, adapt to emerging tech, and offer consulting services. Collaborate for joint marketing to expand reach and revenue.

已翻译

赞

2 Explore new formats and channels

The second step to finding new revenue streams is to explore new formats and channels that can deliver your media sales message more effectively and efficiently. You need to be aware of the latest trends and developments in the media industry, such as new platforms, technologies, devices, and formats. You can use various sources of information, such as industry reports, blogs, podcasts, webinars, and newsletters, to stay updated and informed. By exploring new formats and channels, you can reach new audiences, expand your reach, diversify your portfolio, and create more engaging and interactive experiences for your clients.

添加您的观点

3 Leverage existing assets and partnerships

The third step to finding new revenue streams is to leverage your existing assets and partnerships. You need to identify what you already have that can be used or repurposed to create more value for your clients. For example, you can use your existing content, data, brand, network, or reputation to create new products, services, or offers. You can also use your existing relationships with other media outlets, agencies, or influencers to create new collaborations, cross-promotions, or referrals. By leveraging your existing assets and partnerships, you can enhance your credibility, visibility, and reach, and generate more revenue from your current resources.

添加您的观点

4 Experiment and test

The fourth step to finding new revenue streams is to experiment and test. You need to be willing to try new things, take risks, and learn from your failures. You can use various methods and tools to experiment and test your new ideas, such as prototyping, piloting, A/B testing, or feedback loops. You can also use various metrics and indicators to measure and evaluate your results, such as revenue, profit, conversion, retention, or satisfaction. By experimenting and testing, you can validate your assumptions, optimize your performance, and discover new opportunities for growth.

添加您的观点

5 Listen and adapt

The fifth step to finding new revenue streams is to listen and adapt. You need to be responsive and flexible to the changing needs and preferences of your clients and audience. You can use various channels and platforms to listen and communicate with them, such as social media, email, phone, or chat. You can also use various strategies and techniques to adapt and improve your media sales solutions, such as personalization, customization, segmentation, or automation. By listening and adapting, you can build trust, loyalty, and satisfaction, and create long-term relationships and value for your clients.

添加您的观点

6 Innovate and differentiate

The sixth and final step to finding new revenue streams is to innovate and differentiate. You need to be creative and original in your media sales approach, and offer something that sets you apart from your competitors. You can use various sources and methods to generate and implement new ideas, such as brainstorming, research, observation, or collaboration. You can also use various elements and factors to differentiate and position your media sales solutions, such as quality, price, value, benefit, or feature. By innovating and differentiating, you can create a unique and compelling media sales proposition that attracts, retains, and delights your clients.

添加您的观点

Jatin T.

Chief Associate- B2B -Corporate Marketing, Strategic Campaign Promotion-Growth Marketing| Data Acquisition- Partnership, Subscriptions | Hands on-Digital Marketing | ATL & BTL| WhatsApp, Email, SMS , Media Marketing
举报内容
As a Media sales person, you need to follow basic steps for creating new revenue streams, that do not exists earlier for a company. 1. Search on competitors for new clients, who are not advertising with you. 2. Correlation & similarity - For example- if you are coming up with a student marathon in your city - then a cycle manufacturing company can be your advertiser. 3. Networking in various exhibitions, trade shows etc

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Jatin T.

Chief Associate- B2B -Corporate Marketing, Strategic Campaign Promotion-Growth Marketing| Data Acquisition- Partnership, Subscriptions | Hands on-Digital Marketing | ATL & BTL| WhatsApp, Email, SMS , Media Marketing
举报内容
Media sales- is a wide field as it includes- Digital- Webs, PPC, SEM, SEO, Podcasts, webinars, virtual shows. Traditional- Newspaper, magazine, radio, tv, ooh, transit advertising, mall advertising, etc. Tracking the metrics require know-how of various software/tools which might be difficult to learn for a single person

已翻译

赞

Media Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to identify new revenue streams in media sales?

1

2

3

4

5

6

7

1 Understand your audience

2 Explore new formats and channels

3 Leverage existing assets and partnerships

4 Experiment and test

5 Listen and adapt

6 Innovate and differentiate

7 Here’s what else to consider

Media Sales

给文章评分

感谢您的反馈

更多Media Sales相关文章

更多相关阅读内容

What are the best ways to identify new revenue streams in media sales?

1

2

3

4

5

6

7

1 Understand your audience

2 Explore new formats and channels

3 Leverage existing assets and partnerships

4 Experiment and test

5 Listen and adapt

6 Innovate and differentiate

7 Here’s what else to consider

Media Sales

给文章评分

感谢您的反馈

查看其他技能