What are the best ways to identify key influencers in your social network?

Let's start by seeing who the influencers are that your clients follow and engage with. This is my most important starting point. Tools are great by sales NEVER get access to these tools. They are the "toys " of the marketers who sometimes don't have a clue who the clients are in a B2B environment.

Favikon is an excellent platform for discovering the top influencers on each social media platform, in every country, and within various industries.

Social listening tools, like Hootsuite, Sprout Social, BuzzSumo, and Mention, are invaluable for understanding the online landscape of your industry. They enable you to monitor and analyze conversations about your brand, products, competitors, and relevant keywords. With these tools, you can identify key influencers and voices in your niche, track trending topics, and observe how these influencers engage with their followers. This insight is crucial for tailoring your social media strategy to align with current trends and audience preferences. By leveraging the data from these tools, you can more effectively engage with your audience, refine your messaging, and stay ahead in a competitive market.

Think of social listening tools as your digital ears on the ground. They're like having a coffee with your customers and competitors but on a massive scale. These tools give you the scoop on what's buzzing in your world. It's like being in a room where everyone's talking about your niche, and you've got the power to tune into any conversation. This isn't just data; it's a goldmine of insights that help you chat more effectively with your audience, tweak your strategies, and stay one step ahead in the game. It's like having a superpower to know what's on everyone's mind – that's what social listening tools bring to your table. My favourites: AskTheAudience BuzzSumo Meltwater Talkwalker

A la hora de pensar en alguna acción o colaboración con una persona o agente destacable en el sector, es fundamental escuchar a tu audiencia. Tenemos que investigar a qué personas siguen, cuáles son los contenidos que más consumen, qué tendencias son las que les resultan más atractivas y, con esos datos, encontrar a través de qué persona podemos acercarnos más a nuestros seguidores. A la hora de una acción interna, siempre debes tener identificados tus valores más atractivos para la audiencia, para así elegirlos de manera puntual, no siempre, para que el alcance de esa acción sea el deseado.

I have always spent my time trying to understand the level of connection of the “influencer”. Some, I hate to say are just noise generators. They post continuously on multiple subjects and do not build a consistent engagement on an individual topic. They are almost famous for being famous. To my mind you truly need to find those who are capable of adding value to your message and add depth to the discussion you are trying to create with your target audience

Often-times in B2B, the quality influencers are people within the company itself. By analyzing your accounts, you might be able to identify these people. They are you best ambassadors when you are not in the room

To identify the key influencers in your network: - Pay attention to who others in your network engage with. See who industry leaders, experts, and your own connections follow and interact with for clues about who influences them. - See who gets tagged and mentioned a lot. Frequent tags and mentions indicate someone's content and opinions carry some weight and authority in the network - Notice who publishes content that gets widely shared. Consistently high social sharing numbers show an ability to produce content that resonates across the network. - Pay attention to early adopters. Influencers are usually among the first to discover emerging trends, tools, and consumer behaviors.

Analyzing your network's structure in social selling can help you identify key influencers, find new opportunities, and target your outreach efforts more effectively. By understanding who your connections are connected to and the relationships between them, you can reach a wider audience, build credibility, and collaborate with others to achieve your goals.

The LinkedIn search engine now offers many options to look for relevant influencers for every subject. Learn to play with the search filters and analyze each profile and especially the content that is posted to see whether it is worthwhile to effectively follow someone. You want to avoid your network being polluted. Quality over quantity ??

Hace unos a?os pensábamos que tener en una red como LinkedIn influencers era prácticamente imposible, hoy en día tenemos embajadores de marca y líderes de opinión que, como expertos en su área, aportan valor y de igual forma pueden apoyar a terceros en el proceso de impulso de marca. Existen indicadores 100% reales que provee LinkedIn de manera gratuita y que permiten conocer con exactitud el impacto de un perfil profesional en esta red.

While a large follower count may seem impressive, it's the engagement, relevance and authenticity of the followers what truly matter. Quality followers are genuinely interested in the influencer's content, making them more receptive to brand messaging. In contrast, a focus solely on numbers may result in a diluted impact, as a substantial following doesn't necessarily guarantee meaningful connections or conversions. Prioritizing the quality of followers ensures a more effective and targeted approach, fostering a deeper and more authentic connection between the influencer and the audience.

This is so real. When creating influencee marketing campaign for a big cybersec multinational, we focused on influencers that had meaningful content and related to our secdevops audience, and we had outstanding results. Don't get swayed by numbers: focus on quality and relevance, and look for people that have that.

Revisa bien quién es influencer de verdad o quien sólo colecciona seguidores. No te dejes enga?ar por las métricas. Revisa que ese perfil tenga "vida" que aporte contenido de valor y responda a los comentarios que se le hacen. Hay mucho humo en las redes sociales, no lo olvides.

Quality over quantity is essential in social selling. To achieve this, be selective about who you connect with, provide value to your followers, and target your outreach efforts. For example, use social listening tools to identify potential customers and partners, and reach out to them with personalized messages that are tailored to their specific needs and interests.

Connecting with other influencers (or better yet, thought leaders) in your industry is incredibly important not only because you can learn from them, but remember your audience is also following their audience. By engaging and commenting on their posts, you're now reaching an entirely new audience that you may not have had connection with before.

Don't just wait their content to appear in the feed, instead bookmark their possible Activity pages and make it your routine to check those. And notice that Comments too, it is not only about their own posts when building a relationship.

To engage with potential influencers on LinkedIn: 1. Identify relevant influencers by searching for active industry leaders with a following similar to your target audience. 2. Follow their content, like and comment on their posts, and share their content with your own network to get noticed and build relationships. 3. Reach out to them directly with valuable offers, such as guest blog posts or speaking opportunities.

This is a strategy that done well can grow your connections, profile and build relationships. What’s important here is to ensure you are showing up in a respectful manner (no touting for business in the comments) and showing you’ve read the content and are adding value through reflections and conversations. But be warned inauthentic activity is obvious, and will create more damage than good to your personal brand. Identify the thought leaders in your connected network that you wish to engage with and identify the times at which they post. Show up and support but ensure you are commenting where you add the best value and conversation and where you don’t have an insightful comment to add, skip that post until a day that you have.

Cuando sea relevante, puedes mencionar a influencers en tus publicaciones, especialmente si estás comentando su trabajo o contribuciones a tu campo. Esto debe hacerse con respeto y en contexto, para evitar que parezca spam.

The best strategy of LinkedIn, is to have one! Set aside specific time in your day to engage with your network and tracking the outcome of your daily activity. The intention of networking is to build your knowledge, impact and pipeline by positioning yourself as an expert in an area and placing yourself in relevant spaces with people who are relevant to your professional network. With your influencer strategy it should be reviewed monthly and the names on your list should not be static. Consider building genuine connections but also be mindful that as you evolve so your strategy may need to, so build in time to regularly review your engagement strategy and analyse the outcomes.

While building the strategy, always look forward for a long term relationship plan which in turn results the influencer to be a ambassador for you.

Don’t expect others to immediately be interested in your content without building a relationship first. Comment on their posts, start a legitimate discussion via direct message, and engagement them in meaningful dialog in your comments. Find natural ways to collaborate if you have the opportunity via content pieces like an interview or collaborative article. Then, once a relationship has been established, when you create content of value they will naturally lend a hand to amplify it!

Look to the creators who engage with your brand organically and build a relationship from there. If they're already following you, it's likely they're already a brand advocate.

When you consider your network on LinkedIn it can be helpful to create subcategories of influencers. This can include larger well known celebrities who whilst unlikely to respond to your comment directly, could drive exposure to a network of like minded people. Also consider micro influencers who are targeted in the topics in which they hold expertise, which are relevant to your own areas. Direct engagement is more likely and genuine connections can be built which also enables opportunities to build a deeper relationship and show up as a supporter who understands their niche well.

Ser relevante no es algo que se consigue de la noche a la ma?ana, es un trabajo metódico y estructurado, que implica esfuerzos para detectar esos puntos de inflexión en los que las personas tienden a ser más receptivas y se identifican con tus contenidos.

Apuesta por las conexiones genuinas. No hay mejor estrategia que generar relaciones auténticas alrededor de temas que te motiven o intereses compartidos. Eso te permitirá aportar en el largo plazo. Poco a poco vas a detectar las personas que son relevantes para ti y tu compa?ía. Enfócate en el largo plazo y construye una red sólida, más allá de los números vacíos