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Last updated on 2024年9月19日

What are the best ways to hook viewers in the first 15 seconds of a news video?

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If you want to grab the attention of your audience and keep them hooked on your news video, you need to master the art of the first 15 seconds. This is the crucial window of time when viewers decide whether to watch or skip your content. In this article, you'll learn some of the best ways to hook viewers in the first 15 seconds of a news video, based on video journalism best practices and expert tips.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done…

1 Start with a teaser

A teaser is a short preview of what your video is about, and why it matters to your audience. It should be engaging, relevant, and intriguing, without giving away too much information. A good teaser can spark curiosity, emotion, or surprise, and make viewers want to know more. For example, you can start with a question, a shocking fact, a compelling quote, or a captivating scene.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done That ?? Severe Weather Expert, Trusted Business Partner, Coach and Mentor
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It's not necessarily a teaser. Think of this more as a video/audio headline. Your viewer can change channels at any time. Starting the piece off in a boring way will help them make the decision.

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Saeed Baabdullah

Experienced Journalist | Senior Communications Professional | Skilled in Content Development, Media Strategy & Storytelling
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Want to catch your viewers’ attention right away? Start with a question like, “Why did Cristiano Ronaldo leave Real Madrid?” You could throw in a fun fact, like, “Did you know 80% of fans were totally shocked?” A powerful quote or some dramatic clips from his last game can really hook them. Use phrases like “Breaking news” to create a buzz, or share a relatable story to connect with the audience. Eye-catching visuals and a sneak peek at what’s coming next will keep them glued to the screen.

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2 Use visuals and sound

The first 15 seconds of your video should also be visually and audibly appealing, to capture the attention of your audience and set the tone for your story. You can use different techniques to create visual and sound effects, such as close-ups, slow motion, time-lapse, music, sound bites, or narration. However, you should avoid using too many or too distracting elements, and make sure they match your message and style.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done That ?? Severe Weather Expert, Trusted Business Partner, Coach and Mentor
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This headline is wrong. 15 seconds is too long. Also, sound bites generally are not effective without context, so starting off with one can be problematic for script writing. You best video and audio should kick off a package. Something that makes a viewer not change channels. In a perfect world this is a "money shot" of the verdict being read, the house exploding, or the waves crashing over a house. Sometimes it's a shot you specifically get for the purpose. Sometimes it's an ok shot with great or relevant natsound.

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3 Establish your credibility

Another way to hook viewers in the first 15 seconds of a news video is to establish your credibility as a source of information and insight. You can do this by introducing yourself, your organization, or your credentials, and by showing your expertise or access to the story. You can also use logos, graphics, or lower thirds to display your identity and authority.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done That ?? Severe Weather Expert, Trusted Business Partner, Coach and Mentor
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Just... no. Nobody wants to see you on camera talking about yourself unless you are more compelling than the story you are going to tell. If this is the case then you probably belong on Instagram or OnlyFriends.

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4 Provide context and value

To keep your viewers interested and invested in your video, you need to provide some context and value for your story in the first 15 seconds. You can do this by explaining why your story is important, relevant, or timely, and by highlighting the main points or benefits of watching your video. You can also use hooks, such as teasers, questions, or promises, to entice your viewers to stay tuned for more.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done That ?? Severe Weather Expert, Trusted Business Partner, Coach and Mentor
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This is where good writing comes in. I don't know what idiot AI wrote this but "teasers, questions, or promises" are generally annoying.

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5 Follow the inverted pyramid

The inverted pyramid is a classic journalism technique that involves presenting the most important information first, and then adding more details and background later. This helps you hook viewers in the first 15 seconds of a news video by giving them a clear and concise overview of your story, and by satisfying their need for information. You can use the 5W and 1H formula (who, what, when, where, why, and how) to structure your introduction.

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6 Be authentic and human

Finally, one of the best ways to hook viewers in the first 15 seconds of a news video is to be authentic and human. You can do this by showing your personality, passion, or emotion, and by connecting with your audience on a personal level. You can also use storytelling techniques, such as anecdotes, examples, or quotes, to make your story more relatable and memorable. However, you should avoid being too informal, biased, or sensationalist, and maintain your professionalism and credibility.

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Michael Fomil

Content Producer and Media Strategist ?? I Make Live TV ?? From the Olympics to a Zombie Apocalypse, Been There, Done That ?? Severe Weather Expert, Trusted Business Partner, Coach and Mentor
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Yes, unlike many of these "share your knowledge" interactive articles, sound like a human. Or else your job will be replaced by crappy AI like this.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ahmed Ghanam

Managing Editor @Al-Dustour / I harness the power of Journalism to illuminate the shadows using AI and Project Management skills
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Grabbing viewers’ attention in the first 15 seconds of a news video is crucial. It’s the make-or-break moment where curiosity needs to be sparked, and the story has to come alive. Start with a compelling question or a shocking fact that challenges what your audience thinks. Combine this with powerful visuals that stand out. Tease the main story but leave enough mystery to keep them watching. And most importantly, show emotion – it’s what makes your content relatable and human.

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What are the best ways to hook viewers in the first 15 seconds of a news video?

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1 Start with a teaser

2 Use visuals and sound

3 Establish your credibility

4 Provide context and value

5 Follow the inverted pyramid

6 Be authentic and human

7 Here’s what else to consider

Journalism

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