A persuasive speech needs a strong structure to guide your audience through your argument and keep them engaged. You should begin with an introduction that grabs their attention with a hook, such as a story, question, statistic, or quote. Establish your credibility and relevance, then preview your main points and thesis statement. Move on to the body of the speech, where you will develop your main points with evidence, examples, facts, and figures. Use transitions to connect your points and create a logical flow. Address and refute any counterarguments or objections that your audience might have. Finally, conclude by summarizing your main points and restating your thesis statement. End with a call to action that motivates your audience to act on your message, leaving a lasting impression with a memorable closing statement such as a quote, question, or challenge.