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What are the best ways to generate leads with events?

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Events are a great way to generate leads for your business, but they require careful planning and execution to be effective. Whether you are hosting a webinar, a workshop, a conference, or a networking session, you need to have a clear goal, a targeted audience, a compelling offer, and a follow-up strategy. In this article, we will share some of the best ways to generate leads with events and how to nurture them into loyal customers.

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Jodie Goodchild

Master LinkedIn?’s Free Version to Grow Your Business - Zero Spam Tactics - 100% Organic | Online or Onsite Training |…

1 Define your event goal

Before you start planning your event, you need to define what you want to achieve with it. Do you want to increase brand awareness, educate your prospects, showcase your products or services, or build relationships with your existing customers? Your event goal will guide your decisions on the format, content, budget, and promotion of your event. It will also help you measure the success of your event and the return on your investment.

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Jodie Goodchild

Master LinkedIn?’s Free Version to Grow Your Business - Zero Spam Tactics - 100% Organic | Online or Onsite Training | Join the LinkedIn? Revolution
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If you’ve simply attended an event and are able to get a list of those that attended, or thought forward and gathered contacts at the event, follow these up with some calls. Ask how they found the event and use this as an opportunity to create new relationships that may at a later date result in sales.

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Florian Schneider

Head of Performance & Paid Media ?? Member of the Leadership Team of Avidly Germany | Avidly Company, Hubspot’s Global Partner of the Year - 5 times in a row ????
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vent strategy is crucial for the success of any event, whether it's a business conference, product launch, trade show, or social gathering. A well-defined event strategy helps in planning, organizing, and executing events effectively. Clear Objectives Target Audience Budget Planning Timeline and Planning Marketing and Promotion Technology Integration

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2 Identify your target audience

Once you have your event goal, you need to identify who you want to attract to your event. Who are your ideal customers and what are their pain points, needs, and interests? How can your event provide value and solutions to them? You can use your existing customer data, market research, and buyer personas to segment and profile your target audience. This will help you tailor your event to their preferences and expectations and increase your conversion rate.

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John Richy

Professional full stack developer, digital marketer
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Leveraging the expertise of a skilled digital marketer can indeed be one of the most effective ways to boost sales in today's digital-centric business landscape. A proficient digital marketer can develop and execute strategic campaigns, optimize online channels, target the right audience, and employ data-driven techniques to maximize conversions and revenue. Their ability to harness the power of digital platforms, analytics, and marketing tools can be a game-changer in driving sales growth for businesses of all sizes.

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3 Create a compelling offer

To generate leads with events, you need to create a compelling offer that entices your target audience to register and attend your event. Your offer should highlight the benefits and outcomes of your event and how it will solve their problems or satisfy their desires. You should also create a sense of urgency and scarcity by using deadlines, limited seats, or exclusive bonuses. Your offer should be clear, concise, and consistent across all your communication channels.

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4 Promote your event

To generate leads with events, you need to promote your event to your target audience and drive traffic to your registration page. You can use various channels and strategies to spread the word about your event, such as email marketing, social media marketing, content marketing, influencer marketing, paid advertising, or referrals. You should also optimize your registration page for conversions by using an attractive headline, a clear call to action, a simple form, and social proof.

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Florian Schneider

Head of Performance & Paid Media ?? Member of the Leadership Team of Avidly Germany | Avidly Company, Hubspot’s Global Partner of the Year - 5 times in a row ????
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Increasing attendance for an online event requires a strategic approach to marketing and promotion. It’s a combination of various factors if you event is successful. Choose a good day and time Make it easy to sign up & attend Use organic social media reach Use owned media to promote it Extend the reach with paid media And most important, make it relevant for your audience. Add incentives, offers and benefits and add value to the attendance of your audience!

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5 Engage your attendees

To generate leads with events, you need to engage your attendees before, during, and after your event. You can use email, SMS, or social media to send reminders, confirmations, instructions, and feedback surveys to your attendees. You can also use live chat, polls, quizzes, Q&A sessions, or gamification to interact with your attendees during your event and keep them interested and involved. You should also provide valuable content, resources, and incentives to your attendees after your event and encourage them to take the next step in your sales funnel.

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Florian Schneider

Head of Performance & Paid Media ?? Member of the Leadership Team of Avidly Germany | Avidly Company, Hubspot’s Global Partner of the Year - 5 times in a row ????
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With having HubSpot, or any other CRM tool in place, you can measure the results of your event. With the reporting tool you can even track the impact of different media, postings and other activities. But even more, you can fully automate the sign up and confirmation process. This goes perfectly Define KPIs to measure the success of the event. This could include attendance numbers, lead generation, audience satisfaction surveys, and social media metrics.

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6 Follow up with your leads

To generate leads with events, you need to follow up with your leads promptly and effectively. You should segment your leads based on their behavior, interest, and engagement during your event and send them personalized and relevant messages. You should also use a CRM system to track and manage your leads and their interactions with your business. You should also nurture your leads with email, phone, or social media until they are ready to buy from you or refer you to others.

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Florian Schneider

Head of Performance & Paid Media ?? Member of the Leadership Team of Avidly Germany | Avidly Company, Hubspot’s Global Partner of the Year - 5 times in a row ????
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Develop a post-event strategy to follow up with attendees, gather feedback, and maintain relationships. This could involve sending thank-you emails, conducting surveys, and sharing post-event content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to generate leads with events?

1

2

3

4

5

6

7

1 Define your event goal

2 Identify your target audience

3 Create a compelling offer

4 Promote your event

5 Engage your attendees

6 Follow up with your leads

7 Here’s what else to consider

Lead Generation

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What are the best ways to generate leads with events?

1

2

3

4

5

6

7

1 Define your event goal

2 Identify your target audience

3 Create a compelling offer

4 Promote your event

5 Engage your attendees

6 Follow up with your leads

7 Here’s what else to consider

Lead Generation

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