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What are the best ways to gain Marketing Analytics experience without a formal degree?

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Marketing analytics is a valuable skill that can help you measure and optimize your marketing campaigns, understand your customers and competitors, and drive business growth. But how can you gain marketing analytics experience without a formal degree? In this article, we'll share some of the best ways to learn and practice marketing analytics on your own, or with the help of online resources and communities.

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JM Agudo, MBA ??
A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader |…

1 Learn the basics

The first step to gaining marketing analytics experience is to learn the basic concepts and tools that are essential for any marketer. You'll need to know how to collect, analyze, and visualize data from various sources, such as web analytics, social media, email marketing, and CRM platforms. You'll also need to learn how to set and track marketing goals, metrics, and KPIs, and how to use data to inform your marketing decisions and strategies. You can find many online courses, books, blogs, podcasts, and videos that can teach you the fundamentals of marketing analytics, such as Google Analytics Academy, HubSpot Academy, or Udemy.

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A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader | Marketing Analytics Expert
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Don't just learn tools but understand the marketing funnel and how data flows through each stage. This deeper understanding will make you a true analytics expert.

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Agustín Lapenta

Communications and Marketing
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At first, the most recommended advice would be learn the marketing and communications basics. For example, why and how to build a strategy and defining a tactic; what a funnel is and how it works; how to define a niche, etc. After that, we can dive into some analytics courses depending our interest and our industry. Some courses that I would recommend to start with are Excel, Power BI/Tableau, Google Analytics, Looker Studio; statistics, and some CRM.

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2 Work on projects

The best way to learn marketing analytics is by doing. You can work on your own projects, or join existing ones, that involve collecting, analyzing, and presenting data related to a specific marketing problem or opportunity. For example, you can create a dashboard that shows the performance of your website, social media, or email campaigns, or you can conduct a market research or competitor analysis using data from online sources. You can use tools like Google Data Studio, Tableau, or Excel to create your reports and visualizations. You can also showcase your projects on your portfolio, blog, or social media to demonstrate your skills and knowledge.

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JM Agudo, MBA ??
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One perspective worth highlighting is the immense value of working on hands-on projects to gain practical Marketing Analytics experience. In my own consulting journey, I found that actively engaging in projects allowed me to bridge the gap between theory and application. For instance, I led a team in developing a comprehensive marketing dashboard that not only enhanced our data analysis capabilities but also provided actionable insights for optimizing our digital campaigns. This hands-on experience not only sharpened my analytical skills but also served as a tangible demonstration of my capabilities in the field.

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3 Join online communities

Another way to gain marketing analytics experience is to join online communities where you can network, learn, and share with other marketers and analysts. You can find many groups, forums, and platforms that are dedicated to marketing analytics, such as Reddit, Quora, LinkedIn, or Slack. You can ask questions, answer queries, participate in discussions, and get feedback on your projects. You can also find opportunities to collaborate, mentor, or volunteer with other members. Joining online communities can help you stay updated on the latest trends and best practices in marketing analytics, as well as expand your network and connections.

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4 Take online certifications

Taking online certifications can help you validate your marketing analytics skills and knowledge, as well as boost your resume and credibility. There are many online certifications that you can take for free or for a low cost, depending on your level and interest. Some of the most popular and recognized certifications are Google Analytics Individual Qualification (GAIQ), Google Ads Certification, HubSpot Marketing Software Certification, Facebook Blueprint Certification, and Microsoft Excel Certification. Taking online certifications can help you learn new skills, test your knowledge, and demonstrate your proficiency in marketing analytics.

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JM Agudo, MBA ??
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DataCamp is also a good online course platform to get online certifications in Marketing Analytics and other courses related to Data Science and AI.

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5 Apply for internships or freelance gigs

One of the most effective ways to gain marketing analytics experience is to apply for internships or freelance gigs that involve working with real data and clients. You can find many opportunities to work as a marketing analyst, data analyst, or digital marketer on platforms like Indeed, Glassdoor, Upwork, or Fiverr. You can also reach out to local businesses, nonprofits, or startups that need help with their marketing analytics. Working on internships or freelance gigs can help you gain hands-on experience, learn from professionals, and build your portfolio and references.

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6 Keep learning and improving

The last and most important way to gain marketing analytics experience is to keep learning and improving your skills and knowledge. Marketing analytics is a dynamic and evolving field that requires constant curiosity and adaptation. You should always seek new ways to learn, practice, and apply marketing analytics to your own or others' marketing challenges and goals. You should also seek feedback, mentorship, and guidance from experts and peers who can help you grow and advance your marketing analytics career.

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JM Agudo, MBA ??
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An often overlooked aspect is the ongoing commitment to learning and skill improvement in marketing analytics. In a rapidly evolving field like marketing analytics, continuous learning is paramount. Embracing new tools, staying abreast of industry trends, and actively participating in online communities can significantly enhance your expertise. For instance, immersing yourself in real-world projects and seeking mentorship can provide invaluable insights, fostering a continuous cycle of learning and improvement. Always strive to be a perpetual learner in the dynamic landscape of marketing analytics.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to gain Marketing Analytics experience without a formal degree?

1

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3

4

5

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1 Learn the basics

2 Work on projects

3 Join online communities

4 Take online certifications

5 Apply for internships or freelance gigs

6 Keep learning and improving

7 Here’s what else to consider

Marketing Analytics

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What are the best ways to gain Marketing Analytics experience without a formal degree?

1

2

3

4

5

6

7

1 Learn the basics

2 Work on projects

3 Join online communities

4 Take online certifications

5 Apply for internships or freelance gigs

6 Keep learning and improving

7 Here’s what else to consider

Marketing Analytics

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