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What are the best ways to follow up with contacts after a networking event?

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Networking events can be great opportunities to expand your professional circle, learn from others, and find new opportunities. However, your efforts will be wasted if you don't follow up with the contacts you made after the event. In this article, you will learn the best ways to follow up with contacts after a networking event and how to maintain a positive and lasting relationship with them.

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1 Send a personalized email

The first and most important step after an event is to send a personalized email to each contact within 24 hours. This will demonstrate your interest, attentiveness, and respect. In the email, you should remind them of who you are and how you met, mention something specific that you discussed or learned from them, express your appreciation and gratitude for their time and attention, suggest a next step such as a phone call, meeting, or referral, and include your contact information with a clear call to action.

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Jutta Müller-Liefeld

Damit deine Wunschkarriere Wirklichkeit wird | Selbstbestimmt für dein erfülltes Berufsleben | Top Career Development Voice 2024 | Karriere-Mentoring & Coaching für Businessfrauen 40+
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Depending on the type of contact and level of exchange at a given event or conference and your goal when making this contact: You may want to adjust the firmness of your call to action. Similar to a sales process it may need some warming up to take your business relation to the next level (be it a meeting, phone call, etc.).

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2 Connect on social media

Following up with contacts after a networking event is not limited to emails. Connecting with them on social media platforms, such as LinkedIn, Twitter, or Facebook, can help you stay in touch, learn more about their interests and activities, and share relevant content and insights. However, you should be selective and professional in choosing which platforms to use. When sending a connection request, make sure to write a personalized message. Engaging with their posts and comments in a meaningful and respectful way is also important. Lastly, avoid spamming, oversharing, or being too informal.

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Jutta Müller-Liefeld

Damit deine Wunschkarriere Wirklichkeit wird | Selbstbestimmt für dein erfülltes Berufsleben | Top Career Development Voice 2024 | Karriere-Mentoring & Coaching für Businessfrauen 40+
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Again here, a stepped approach may be advisable - nurturing the business relationship over time mostly pays off. At the end, you are most interested in longlasting connections - which usually requires time build.

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3 Provide value and support

Building trust and rapport with your contacts requires providing value and support. You can offer to help with their projects or challenges, share useful resources and information, introduce them to other contacts or networks, and recognize their achievements. Congratulating them on their successes is also a great way to show your support.

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4 Follow up regularly and consistently

The final and most crucial step is to follow up regularly and consistently with your contacts, demonstrating your genuine interest in a long-term relationship. To do this effectively, set a reminder or schedule to contact them every few weeks or months, varying the mode and purpose of communication such as email, phone, or video call. Additionally, update them on your progress and goals and inquire about theirs. Invite them to other events or activities that you think they might enjoy. Following these best practices for follow up after a networking event will allow you to nurture and grow your professional network and open up new possibilities for your career development.

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Jutta Müller-Liefeld

Damit deine Wunschkarriere Wirklichkeit wird | Selbstbestimmt für dein erfülltes Berufsleben | Top Career Development Voice 2024 | Karriere-Mentoring & Coaching für Businessfrauen 40+
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Indeed, most important step. A dormant contact is a lost potential. In the process of following up you may want to be sensitive to the reaction of your contact. Being pushy or rushing may have an unwanted, opposite effect. You may want to think about the picture of an equally balanced relationship.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jutta Müller-Liefeld

Damit deine Wunschkarriere Wirklichkeit wird | Selbstbestimmt für dein erfülltes Berufsleben | Top Career Development Voice 2024 | Karriere-Mentoring & Coaching für Businessfrauen 40+
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- Often, mixing different communication channels is most suitable, especially with a new contact (email, social media platforms, next industry conference, etc.) in order to figure out preferences of your counterpart. - Avoid running into the rush trapp - while your counterpart may just be friendly, their and your interests in the relationship may not be synchronized as of yet - and rushing may result in a silent contact, in a lost opportunity.

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What are the best ways to follow up with contacts after a networking event?

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2

3

4

5

1 Send a personalized email

2 Connect on social media

3 Provide value and support

4 Follow up regularly and consistently

5 Here’s what else to consider

Career Development

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What are the best ways to follow up with contacts after a networking event?

1

2

3

4

5

1 Send a personalized email

2 Connect on social media

3 Provide value and support

4 Follow up regularly and consistently

5 Here’s what else to consider

Career Development

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