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What are the best ways to find clients as a self-employed content strategist?

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As a self-employed content strategist, you have the freedom and flexibility to work on projects that align with your skills and interests. But you also have the challenge of finding and attracting clients who need your services and value your expertise. How can you build a steady pipeline of leads and projects without spending all your time and money on marketing? Here are some of the best ways to find clients as a self-employed content strategist.

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Luana Clara

Fundadora da LaPresse Comunica??o | Head da Condo.news | Palestrante | Professora Comunica??o Estratégica| Marketing |…
Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft…
Jescil Richard

Chief Storyteller | TEDxUNILAG Co-Organiser | AlchemyCon Convener

1 Referrals and testimonials

One of the most effective and low-cost ways to find clients is to leverage your existing network and reputation. Ask your past and current clients for referrals and testimonials that you can use on your website, portfolio, and social media. Word-of-mouth is a powerful tool for generating trust and credibility, especially in a field like content strategy that requires a lot of collaboration and communication. You can also offer incentives or discounts to your clients for referring new business to you.

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Jescil Richard

Chief Storyteller | TEDxUNILAG Co-Organiser | AlchemyCon Convener
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Leverage on referrals and testimonials gotten from people you have worked with in the past. You should add those testimonials to your portfolio or if you have a website, it's best to add it there too.

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Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft skills | Mestre pela FEA/USP
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Sou estrategista de conteúdo e consultora de negócios aut?noma há mais de 15 anos e posso dizer que o boca a boca é minha maior fonte de novos clientes. A reputa??o nessa área é muito importante para conseguir novos trabalhos.

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Nazakat Ali

Top-Rated Upwork Freelancer | Certified Digital & Social Media Marketer | Business Growth Strategist | LinkedIn & Upwork Automation Expert | Optimized 100+ Profiles
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To get testimonials from your past cleint, make you more ranked with another clients. Try to get maximum good testimonials to get more projects.

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Sonniia Daas

Business Development Partnership & Key Account Management Professional | MBA Graduate | Power BI Expert
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As a self-employed content strategist, building a robust online presence is crucial. Create a professional website that highlights your skills, showcases your portfolio, and is optimized for search engines. Leverage social media platforms such as LinkedIn and Twitter to share your expertise, engage with potential clients, and participate in relevant discussions. Content marketing is key; regularly produce high-quality content through blogs or other channels to demonstrate your skills and establish yourself as an authority in your niche. Actively network by attending industry events, joining professional groups, and connecting with potential clients.

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2 Content marketing

Another way to find clients is to showcase your own content strategy skills through content marketing. Content marketing is the practice of creating and distributing valuable and relevant content to attract and engage your target audience. You can use content marketing to demonstrate your expertise, share your insights, educate your prospects, and build your brand awareness. Some of the content formats you can use are blog posts, case studies, white papers, ebooks, podcasts, webinars, and newsletters. You can also optimize your content for SEO to rank higher on search engines and drive more organic traffic to your website.

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Luana Clara

Fundadora da LaPresse Comunica??o | Head da Condo.news | Palestrante | Professora Comunica??o Estratégica| Marketing | Assessoria de Imprensa
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Uma estratégia interessante em Marketing de Conteúdo é monitorar assuntos quentes, que est?o em alta, e explicar o porquê do ocorrido e a melhor forma de resolvê-lo. Assim, chamará a aten??o naturalmente de clientes em potencial, porque é um tema em debate, e eles entender?o a sua metodologia, dando mais seguran?a no processo de contrata??o.

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Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft skills | Mestre pela FEA/USP
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Casa de ferreiro, espeto de... ferro! é preciso usar o marketing de conteúdo a nosso favor. Para isso, escrever muito em posts, blogs, livros, artigos ou até comentários ajuda na marca pessoal e, de quebra, ajuda no exercício com as palavras.

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3 Social media

Social media is not only a platform for sharing your content, but also a channel for finding and connecting with potential clients. You can use social media to research your ideal clients, identify their pain points, and offer solutions. You can also join relevant groups, communities, and hashtags where your prospects hang out and participate in discussions, answer questions, and provide value. Social media is also a great way to network with other content strategists, learn from their experiences, and collaborate on projects.

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Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft skills | Mestre pela FEA/USP
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As redes sociais s?o muito úteis para ampliar contatos e criar novas conex?es, no entanto é preciso que ela seja usada com estratégia e coerência para que n?o vire um amontado de conteúdos sem sentido.

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4 Online platforms

Online platforms are websites or apps that connect freelancers or consultants with clients who need their services. Some of the popular online platforms for content strategists are Upwork, Fiverr, Contently, ClearVoice, and nDash. Online platforms can help you find clients who are looking for content strategy projects, set your rates and terms, and manage your payments and invoices. However, online platforms also have some drawbacks, such as high competition, low rates, fees, and lack of control over your brand and reputation. Therefore, you should use online platforms as a supplement, not a substitute, for your own marketing efforts.

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Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft skills | Mestre pela FEA/USP
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Pra dizer a verdade, nunca usei plataformas online para obter trabalho de conteúdo. Todos vieram por indica??o ou meus próprios esfor?os de marketing. Prefiro investir meu tempo trabalhando no Linkedin que traz reputa??o, conex?es e conhecimento.

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5 Cold outreach

Cold outreach is the process of contacting prospects who have not expressed interest in your services before. Cold outreach can be done through email, phone, social media, or other channels. Cold outreach can be a challenging and time-consuming way to find clients, as you need to research your prospects, craft personalized messages, and follow up regularly. However, cold outreach can also be rewarding and effective, as you can reach out to clients who may not be aware of your services, or who may have a specific problem that you can solve. To succeed with cold outreach, you need to have a clear value proposition, a compelling call to action, and a respectful and professional tone.

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Alice Salvo Sosnowski

Estrategista de conteúdo | Professora de negócios | Autora de dois livros publicados sobre empreendedorismo e soft skills | Mestre pela FEA/USP
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Os leads frios fazem parte de uma estratégia interessante de oferta de servi?o, se ela for feita de uma maneira correta. Antes disso, é preciso definir muito bem seu nicho de atua??o e qual a sua proposta de valor. Eu trabalho nisso com meus clientes por meio do BMG, o famoso Canvas, e ajuda bastante!

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Courtney Damji

B2B SEO & Content Strategy Consultant | Fractional Content Marketer
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Cold outreach with a value-based proposal is a compelling way to secure clients. The typical response rate is 20% or less, and from there the conversion rate to sign a contract is even lower. But these clients can prove powerful if you find a streamlined way to do so. You also must follow up with contacts at least 2-3 times after the initial contact, as people's LinkedIn and email inboxes can get so crowded. Send them a message that stands out from others and makes them want to respond.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to find clients as a self-employed content strategist?

1

2

3

4

5

6

1 Referrals and testimonials

2 Content marketing

3 Social media

4 Online platforms

5 Cold outreach

6 Here’s what else to consider

Content Strategy

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What are the best ways to find clients as a self-employed content strategist?

1

2

3

4

5

6

1 Referrals and testimonials

2 Content marketing

3 Social media

4 Online platforms

5 Cold outreach

6 Here’s what else to consider

Content Strategy

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