What are the best ways for filmmakers to gain exposure through film festivals?

1 Choose your festivals wisely

There are thousands of film festivals around the world, but not all of them are suitable for your film or your goals. Before you apply, do some research on the festival's reputation, audience, genre, format, and selection criteria. You want to target festivals that align with your vision, style, and message, and that can offer you exposure to the right people and platforms. Some festivals are more prestigious and competitive than others, so you may want to balance your chances with your aspirations. You can use online databases, such as FilmFreeway or Withoutabox, to find and compare festivals that match your criteria.

2 Prepare a strong submission

Once you have a list of festivals you want to apply to, you need to prepare a compelling submission that showcases your film and your skills. Your submission should include a high-quality screener of your film, a concise synopsis, a professional press kit, and any relevant information about your team, budget, awards, or distribution. You should also follow the festival's guidelines carefully and meet the deadlines. Some festivals may require a fee, so you may want to prioritize your applications and set a budget. You can also look for waivers, discounts, or grants that can help you reduce the costs.

3 Promote your film before and during the festival

Getting into a film festival is not enough to gain exposure. You also need to promote your film and yourself before and during the event. You can use social media, websites, blogs, podcasts, newsletters, or flyers to create buzz and attract attention. You can also reach out to journalists, critics, bloggers, or influencers who cover the festival or your genre and pitch them your film. During the festival, you should attend screenings, panels, workshops, parties, and other events where you can network, learn, and share your film. You should also prepare an engaging pitch and a Q&A session that can spark interest and conversation.

4 Leverage the feedback and contacts you receive

One of the benefits of film festivals is that you can receive valuable feedback and contacts from the industry and the audience. You should take notes, ask questions, and listen to the comments and critiques you receive. You can use them to improve your film, your skills, or your next project. You should also follow up with the contacts you make and maintain a relationship with them. You never know who might be interested in your film, offer you a distribution deal, a collaboration opportunity, or a recommendation. Film festivals can open many doors for you, but you have to be proactive and persistent.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?