What are the best ways to evoke emotion in your audience with your content?

Be human to evoke emotion. Infuse your personal experiences and anecdotes into your storytelling to create a genuine connection with your audience. Share personal stories!

Starting with your audience's pain point is a great place to start. How can you create emotion when you don't know the pain point or problem you need to address? As a video strategiest I'm not just looking to create a clean buttoned up piece for my clients, the goal is to create a video that will move the viewer to action. Projects in the healthcare space are a great example. What pain point are patients dealing with that they need solutions for? Specifically in the dental field, you may target the embarrassment of having bad teeth, the fear of going to the dentist, or the pain associated with failing teeth. After targeting the pain point highlight the solution: How has their life changed? These tips really tug at the heartstrings.

- Find the common bond - Find the humour in the moment - Start a conversation - Take a different stance - but make sure it's authentic - Include the competition in the conversation - Take people on a journey - Use the hero, villain, guide method (message me for more) - Make the audience feel that they're leading the conversation - Credit your audience for their participation - Be honest about your mistakes - Keep being yourself

For example, say that you are in the beauty industry. Most of your customers will probably be women. Therefore, you want to use a tone and voice that speaks directly to women and what they care about. The same thought process goes for any industry. The more you are able to narrow down your target, the easier it will be to speak directly to your ideal customer.

At the same time, you want to show not tell. Paint the picture and then... ...incorporate emotionally charged words to tap into your audience's feelings and create a deeper connection.

Let your other customers speak for you. Share authentic and relatable customer testimonials to showcase real experiences and success stories.

Show, don't tell! When using visual elements, ensure that you balance it out with the actual point you are trying to make. Irrelevant graphics are just a hindrance. Use infographics to break down complex information or use a selfie to compliment a cheeky post. Pro Tip: Build a visual world for your brand with a mood board. That will help you refine your multimedia approach across mediums in the long run!

In the fundraising world, this is probably the single most important item listed above. While an effective appeal needs to have most, if not all of the elements above, many fundraisers drop the ball by being too timid with their ask. Close your fundraising appeals with a direct and confident ask, and you will see your results improve dramatically.

A lot of digital marketers battle for the following titles/keywords: - Copywriter - Ghostwriter - SEO Specialist - Graphic Designer - Ads Specialist You get it... Terms that are industry standard and that people search for. I like to do a different approach. I focus on keywords/titles that evoke emotion and that connect with a broad audience. In my 4 years on LinkedIn these are the keywords/titles I've dominated: - Pizza - Wizard - Whisky - Campervan - Beards You can see these words are not connected to an industry but instead make you wonder.. What is this guy all about? A key lesson in evoking emotion is to become known for something that provokes emotions. Get creative with your messaging!

I find when the human, personal element comes thru, that does wonders for evoking emotions and connection. A victory? People get so excited for you. A challenge that you overcame? Strangers are proud for you. Some silly way you goofed? People can instantly relate and get you because they do the same silly things!