The best way to evaluate olive oil quality is to taste it yourself. You can do this by following a simple procedure called the four S's: swirl, sniff, sip, and swallow. First, swirl the oil in a small glass or cup to release its aroma. Then, sniff the oil and notice its fragrance. You should smell fresh, fruity, grassy, or herbal notes, depending on the variety of the olives. If you smell rancid, musty, or metallic odors, the oil is probably spoiled or adulterated. Next, sip a small amount of oil and let it coat your tongue and palate. You should taste the same flavors that you smelled, as well as some bitterness and spiciness, which are signs of high-quality oil. If you taste bland, greasy, or stale flavors, the oil is likely refined or old. Finally, swallow the oil and feel its aftertaste and sensation in your throat. You should feel a pleasant and smooth finish, without any harshness or burning.