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What are the best ways to engage stakeholders in sustainability discussions remotely?

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Engaging stakeholders in sustainability discussions is crucial for any organization that wants to improve its environmental, social and economic performance. However, in times of remote work and travel restrictions, how can you ensure that your stakeholders are involved, informed and inspired by your sustainability efforts? Here are some tips to help you overcome the challenges and opportunities of online stakeholder engagement.

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1 Set clear goals and expectations

Before you invite your stakeholders to join a sustainability discussion, you need to define what you want to achieve and how you want to measure it. Do you want to gather feedback, share best practices, co-create solutions, or raise awareness? Depending on your goal, you need to choose the right format, platform, tools and facilitators for your online session. You also need to communicate clearly with your stakeholders about the purpose, agenda, duration and outcomes of the discussion, and how they can contribute and benefit from it.

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Francesca D'Angelo

I help businesses turn sustainability into a driver of innovation and competitiveness | Founder & General Manager @Sostenibilita Consulting | 25+ Years of Broad Industry Experience | Executive Coach (PCC)
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Goals act as a roadmap, guiding both the organization and stakeholders toward a common vision. They also provide a framework for measuring success, which is crucial for maintaining accountability and trust. In the era of remote work, clear goals are even more vital as they help to focus online interactions and ensure that everyone is aligned, even when miles apart.

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2 Use interactive and inclusive methods

One of the main challenges of online stakeholder engagement is to keep the participants interested and active. To avoid boredom and distraction, you need to use interactive and inclusive methods that encourage dialogue, collaboration and creativity. For example, you can use polls, quizzes, surveys, breakout rooms, chat, whiteboards, or gamification to make your discussion more engaging and fun. You also need to ensure that your methods are accessible and appropriate for your stakeholders, taking into account their diversity, preferences, needs and expectations.

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Francesca D'Angelo

I help businesses turn sustainability into a driver of innovation and competitiveness | Founder & General Manager @Sostenibilita Consulting | 25+ Years of Broad Industry Experience | Executive Coach (PCC)
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Gamification isn't just a buzzword; it's a powerful strategy to drive engagement. By turning sustainability goals into 'challenges' or 'missions,' you can ignite a competitive spirit that fuels collaboration and innovation.Imagine breakout rooms where stakeholders co-create sustainability 'stories,' each contributing their unique perspective. This not only makes the session interactive but also captures the collective wisdom, turning stakeholders into co-authors of the sustainability narrative.

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3 Follow up and follow through

Another challenge of online stakeholder engagement is to maintain the relationship and trust with your stakeholders after the discussion. To do so, you need to follow up and follow through with your stakeholders, showing them that you value their input and that you are committed to act on it. For example, you can send them a summary of the discussion, a thank-you note, a feedback form, or a progress report. You can also invite them to join further discussions, events, or initiatives related to your sustainability goals.

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Francesca D'Angelo

I help businesses turn sustainability into a driver of innovation and competitiveness | Founder & General Manager @Sostenibilita Consulting | 25+ Years of Broad Industry Experience | Executive Coach (PCC)
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Sending stakeholders a summary, thank-you note, or progress report isn't just courteous; it's a demonstration of transparency and accountability. It shows that you're not just talking the talk but walking the walk. Inviting stakeholders to future discussions and events turns them into ambassadors for your sustainability goals. It fosters a sense of community and shared purpose, which is invaluable for maintaining long-term engagement and trust.

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4 Learn and improve

Online stakeholder engagement is not a one-off event, but a continuous process that requires learning and improvement. To make your online discussions more effective and impactful, you need to evaluate your results, analyze your feedback, and identify your strengths and weaknesses. You also need to keep up with the latest trends, tools and techniques for online stakeholder engagement, and seek inspiration from other organizations and experts. By learning and improving, you can enhance your online stakeholder engagement skills and practices, and make your sustainability discussions more meaningful and rewarding.

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Francesca D'Angelo

I help businesses turn sustainability into a driver of innovation and competitiveness | Founder & General Manager @Sostenibilita Consulting | 25+ Years of Broad Industry Experience | Executive Coach (PCC)
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Evaluating results isn't just a post-mortem activity; it's the starting point for your next engagement. By dissecting what worked and what didn't, we set the stage for future successes. It's this cycle of analysis and improvement that turns good strategies into great ones. The journey of online stakeholder engagement is one of perpetual learning and refinement. It's a dynamic process that calls for a blend of analytical rigor, creative ingenuity, and an open mind.

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5 Showcase and celebrate

Online stakeholder engagement is also an opportunity to showcase and celebrate your sustainability achievements and challenges, and to inspire others to join your journey. To do so, you need to share your stories, insights, lessons and recommendations with your stakeholders and beyond, using different channels and formats. You can also use social media, blogs, podcasts, webinars, or newsletters to reach a wider audience and to generate more interest and support for your sustainability efforts. By showcasing and celebrating, you can increase your visibility and credibility, and create a positive impact on your stakeholders and the world.

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6 Ask for help

Online stakeholder engagement is not easy, and you may encounter some difficulties or doubts along the way. That's why you should not hesitate to ask for help when you need it, whether it is from your colleagues, partners, mentors, or consultants. By asking for help, you can benefit from the experience, knowledge and advice of others who have faced similar challenges or opportunities, and who can offer you valuable guidance and support. You can also join online communities, networks, or forums where you can exchange ideas, tips and resources with other sustainability professionals and practitioners.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to engage stakeholders in sustainability discussions remotely?

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3

4

5

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1 Set clear goals and expectations

2 Use interactive and inclusive methods

3 Follow up and follow through

4 Learn and improve

5 Showcase and celebrate

6 Ask for help

7 Here’s what else to consider

Sustainability

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What are the best ways to engage stakeholders in sustainability discussions remotely?

1

2

3

4

5

6

7

1 Set clear goals and expectations

2 Use interactive and inclusive methods

3 Follow up and follow through

4 Learn and improve

5 Showcase and celebrate

6 Ask for help

7 Here’s what else to consider

Sustainability

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